Competitive Advantage Email Archives
Competitive Advantage is a Marketing and Sales consultancy specialising in the construction sector. We publish a regular eNewsletter informing about new industry developments, providing comment and advice.
 
Competitive Advantage can support your business in a number of ways:
·  Strategy development and implementation
· Construction market research, both published reports and bespoke research
· Sales and Marketing training, in-house courses and open programmes
  • August 2010
  • The focus for most of the newsletter is the state of the construction industry. We also have details of the Government's housing policy and a Specification Selling paper for download.
  • July 2010
  • We have details of the Committee on Climate Change's second progress report to Parliament. If you are thinking about how to make your marketing more effective, there is a suggestion to help you increase your CPD bookings.
  • June 2010
  • Although there have been signs of a slow recovery in the market, most activity is on hold until we know the outcome of next week’s emergency budget.
  • May 2010
  • The next opportunity will be the introduction of Approved Documents L and F. This change will create a significant specification sales opportunity.
  • April 2010
  • Sustainability remains centre stage with the recent publication of the Low Carbon Construction interim findings. This has the potential to be hugely significant to the industry.
  • March 2010
  • There is no doubt that 2009 was a disastrous year, but if you look closely at the figures there are some positive indicators.
  • February 2010
  • Market prospects remain flat or pessimistic despite some good signs. With a general election now only a matter of months away the uncertainty is starting to show through in future prospect.
  • January 2010
  • One trend you can expect for 2010, as publishers worry about revenue, is a reduction in the amount of freely available information on the internet.
  • December 2009
  • As we plan for 2010 here is some information about opportunities and suggestions to ensure you are well prepared to take advantage of them.
  • November 2009
  • Disappointing news about the construction market. Suggestions to help you get the best from your marketing communications.
  • October 2009
  • information to help you with specification selling to architects and engineers. Plus some comments on the market.
  • September 2009
  • Some signs of hope have come through during the month. Construction statistics and development events.
  • August 2009
  • Prepare for the Autumn, think about marketing to Architects, September development events and the housing market.
  • July 2009
  • Feedback from clients suggests that the market is now stabilising, and this in turn is allowing companies’ planning to become a little more medium to long term.
  • June 2009
  • This month we have details of business opportunities in Sports Stadia, BRE’s consultation on the revisions to SAP and details of free sources of market research.
  • May 2009
  • A new approach is required, recognising that the external environment is changing, driven by negative factors such as the recession, but also new opportunities like sustainability.
  • April 2009
  • The Market might be falling but there are still opportunities out there.
  • March 2009
  • At last week's Ecobuild conference and exhibition Margaret Beckett, Minister for Housing and Planning, re-confirmed that the Government's green programme will not be delayed by the recession.
  • February 2009
  • This month I'm looking at three issues - Housing, which remains a negative and Sustainability and Export which both represent opportunities, perhaps in combination.
  • January 2009
  • Mostly bad news for the industry so far this month. However we have to face up to the recession and the solution is to take initiatives to counter the downturn. Here are some ideas.
  • December 2008
  • Clarification from BRE on the use of their Green Guide, hints for running successful exhibitions and details of initiatives to help you with your business in 2009.
  • November 2008
  • Competitive Advantage's free or low cost services help you get the best value from your spend. In this edition we have a number of suggestions.
  • October 2008
  • Interview with Michael Ankers of the CPA with a view on what we can expect in the next year or two. We also direct you to a free download of the government's recently published annual statistics annual.
  • September 2008
  • Details of free seminars being run by EIS and if you have new starters joining this autumn why not send them on one of our sales and marketing training courses.
  • August 2008
  • Two industry consultations, one from BRE covering their proposal for Responsible Sourcing of Construction Products. The other from the UK Green Building Council covering measures to reduce the carbon footprint of existing housing stock.
  • July 2008
  • Opportunities in Healthcare and Refurbishmant, Win an award, Sustainability
  • June 2008
  • The Government's new sustainability strategy, BRE Green Guide to Specification, Value for money marketing, How Specifiers use the web
  • May 2008
  • The state of the housing market and marketing your company's sustainability
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