Construction Sales and Marketing Newsletter

December 2014

Welcome to this month's edition of the Construction Sales and Marketing Newsletter.

Construction market

The ONS Output in the Construction Industry figures for September and Q3 2014 show a sixth consecutive period of annual quarter-on-quarter growth for the construction industry.

The Market/CIPS Construction Purchasing Managers Index reached a 13 month low in November 2014, making it the slowest expansion of construction output since October 2013.

Housebuilder Berkeley release their interim results to 31st October 2014, showing a pre-tax profit increase of 79.9%.

Read full report including:

ONS Output in the Construction Industry figures, Construction KPI report, House prices indexes, Purchase Managers Index and an interview with Noble Francis of the CPA.

Regulations & initiatives

Sustainability

The Green Deal Finance Company are to accept a Ł34m bailout after it signs up just 6,000 homes to the Green Deal out of it's 60,000 target. DECC have published the latest statistics for Green Deal & ECO. Following the recent government review of housing standards, BRE is developing a voluntary sustainability standard for new homes.

BIM

The BIM Toolkit was presented publicly for the first time at NBS Live by members of the core team and with the BIM Task Group's Dave Philp as chair of the session. The conference is summarised in a recent article by RIBA Insights. The NBS have provided an article called BIM levels explained. This gives a broad overview of the levels 0 to 3.

Industry updates

RICS have announced the first International Property Measurement Standard. The CPA have released a report, A Study of the Factors Underpinning Investment in the Construction Products Industry. DECC has published research into the cost and performance of technologies that are not currently eligible for RHI.

Articles

My latest article Changing with the Times on RIBA Insight.

5 Reasons your specification strategy is failing.

Our top of the blogs for 2014.

Market Activity 2014 - the year that delivered growth.

Marketing & sales

Construction Marketing Ideas have blogged on measuring your marketings return on investment, and in another blog provide three basic rules for achieving construction marketing success. Also Marketo have released an eBook on Innovation in Marketing. And drawing on their findings from the 2014 State of Inbound report Hubspot provide a blog on What Matters Most to Marketers Right Now.

As people start to think about Ecobuild (3 - 5 March 2015) here are some thoughts on exhibiting from Mark Mitchell of the USA and Darren Lester of our own SpecifiedBy. Neither can be described as enthusiastic supporters of trade shows, but their comments are worth consideration.

Finally the Construction Marketing Awards 2014 winners have been announced. We would like to wish all those who were shortlisted, highly commended and the winners congratulations.

Read in full

Forthcoming webinar

Identifying the Drivers Behind Product Selection - Thursday 22nd January 2015 - 12.30

Every product has its own unique set of drivers, this webinar summarises these drivers for Owner, Architect, Engineer and Contractor to help product marketers decide what matters. Register Now

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