| Recent media research conducted by Competitive Advantage has discovered that while architects lead the way in using online sources of information, specialist contractors run them a surprisingly close second.
The Construction Media Index, an extensive, independent body of research into media consumption habits among construction professionals, shows that while architects are the most enthusiastic users of the internet to source product and service information, specialist contractors head the rest. 96% of architects search online for information on building products, which is no surprise. However, that 92% of specialist contractors do - making them the second most likely group to look online, turning to the internet more often for information than housebuilders, surveyors and the rest - was more of a surprise. That said, use of search is commonplace, with over half of all construction professionals using online search to find products, services or businesses.
Use of social media also divides the professions, with interior designers keenest on blogs, Twitter and Facebook, with architects strongly preferring Linkedin. Main Contractors are obviously suspicious of the social media revolution, being the least enthusiastic adopters of all such services - except Linkedin.
The Construction Media Index is a comprehensive set of reports into the communications channels available to promote to the construction sector. It provides impartial information for the use of the construction industry, identifies the key hard copy and electronic media used by category of decision maker and market sector.
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