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Greetings!
Welcome to this month's edition of the Construction Sales and Marketing Newsletter.
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Construction market
Highlights
The ONS have released its latest Output in the Construction industry July 2014 figures, which state that output in the construction industry has showed continued year-on-year growth for the 14th consecutive month.
Housebuilder Redrow have released their latest full year accounts showing a huge increase in pre-tax profit of 91%, which they acclaim to the impact of the governments help to buy scheme .
Read full report including
Output in construction, State of the Trade Survey, Glenigan Index, house prices indexes and Scottish Construction - a Bright Future?
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Regulations & initiatives
BIM
BIM2050 have published A Report into our Digital Future that considers the need for organisations to adopt new skills, new processes and develop strategies around emerging technologies.
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Marketing & sales
This month we take a look at ways to effectively measure your marketing, in light of Hubspot's annual inbound report stating marketers that measure ROI are 12 times more likely to generate a greater return year on year.
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Forthcoming webinar
This webinar will cover how to:
* Select markets of interest
* Decide what forms of research to use
* Secure internal buy-in
* Write a comprehensive research brief
* Present data in an easy to understand form
* Get free market data
Forthcoming training
This programme has helped many manufacturers and their sales teams to improve their effectiveness in specification sales. It provides practical advice at a sales level, suitable for both those new to this environment and as a refresher for the experienced sales person. It also helps those in marketing to understand what support the sales team needs and how to use this effectively.
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