Effective Specification Selling on 27th September.
A one day programme delivered by Competitive Advantage at The Building Centre in London.
Specification selling has become an extremely complex process with many influences on final product selection. The company which understands who the different specifiers are, what is important to them and the circumstances when they are most important has the greatest chance of sales success.
Marketing in the Construction Industry on 4th October.
A one day programme delivered by Competitive Advantage at The Building Centre in London.
Developed in response to demand for marketing training that is specific to the construction industry, this course is ideal for those with a basic marketing understanding who are new to the construction industry. It also provides a check list and source of new ideas for the more experienced marketing professional.
Key Account Management on 11th October.
A one day programme delivered by Competitive Advantage at The Building Centre in London.
As pressures on profitability increase companies need to develop new and imaginative methods of retaining customers. Key account identification and management is a process which does this, while using internal resources effectively.
Construction Industry Overview on 27th October.
A one day programme delivered by Competitive Advantage at our offices in Camberley, Surrey.
The inter-relationships and drivers that make up the construction industry are extremely complex. This course is designed for those new to the construction industry. Providing an industry overview it explains the drivers, influences and structure, the role of Professionals, Contractors and Suppliers and the different marketing segments.