Construction Sales and Marketing Newsletter

July 2015

Welcome to this month's edition of the Construction Sales and Marketing Newsletter.

Construction market

ONS Output in the Construction Industry figures for May 2015 show that output decreased by 1.3% compared with April 2015. In contrast Markit/CIPS UK Construction PMI shows construction output growth rebounding to its fastest for four months in June 2015. And the latest CPA State of the Trade Survey for Q2 2015 indicates that construction product manufacturers' sales increased for the 9th consecutive quarter.

The chancellor announced the Summer 2015 budget at the start of the month. This budget appears to have minimal effect on construction, but it could have a positive impact on future confidence and productivity in the industry.

Read full report including:

ONS Output in Construction, State of the Trade Survey, DCLG Statistical Release for Housing, House Price Indexes.

Regulations & initiatives

Sustainability

The latest statistics released by DECC show that the Green Deal continues to slow. Zero Carbon Homes have published their report Overheating in Homes - The Big Picture. Yet George Osborne's Productivity Plan confirms that the government is dropping the Zero Carbon Buildings Policy. The Aldersgate Group of influential business leaders urges the government to make energy efficiency a priority in their report A Brighter, More Secure Future.

BIM

BIM4M2 recently hosted a Twitter chat Is BIM right for me? If you missed the opportunity to ask questions then join the BIM4M2 LinkedIn Group or attend the seminar BIM for manufacturers - help with the journey on the 28th July in London.

Craig Sewell explores BIM projects and the role of the manufacturer. A number of BIM thought leaders discuss, for CIOB why so few companies are gaining BIM accreditation? Matt Crunden provides ideas on BIM and COBie: Singing from the same spreadsheet.

Industry updates

This months edition wholly focusses on the skills shortage. A report from the CBI Education and Skills Survey 2015 says business is responding to the skills challenge, but apprenticeship reform is critical, going on to criticise the apprenticeship levy. Construction is responding by seeking to recruit soldiers and by urging firms to increase female staff.

Articles

5 Research terms you may not have heard of

10 Marketing Tips for Building Product Manufacturers

Secret Confessions of a Telephone Researcher - Interview No.4

Marketing to the Construction Design Team

Marketing & sales

Pauley Creative have released analysis of how the top main contractors in the UK are using social media. Fieldman Creative consider what social media tactics are most effective?

If you want to learn more about how key decision makers in construction gather information and use social media then book a place on our webinar on the 17th September, to get a preview the Construction Media Index research findings.

For further information on social media marketing, specification sales and marketing strategy then visit our knowledge hub to ...

Read in full

Forthcoming webinar

How Key Decision Makers in Construction gather information and use social media

Thursday 17th September - 12.30 - �45 incl. VAT

How we gather information and use social media for work has changed dramatically in recent years. This webinar provides a preview of key points from The Construction Media Index 2015 research, due to be released at the end of September. Presenting specific information for the construction industry on:

Key journal readership for online and hardcopy
Readership of online blogs and articles
Social networks for work
Sources of product information
CPD

In addition to learning about communication trends in construction, participants of the webinar will have an opportunity to pre-order The Construction Media Index at 25% discount.

Register now!

Forthcoming events