Construction Sales and Marketing Newsletter

November 2014

Welcome to this month's edition of the Construction Sales and Marketing Newsletter.

Construction market

The CPA has released its Autumn Forecasts showing that the construction industry will grow 23% by the end of 2018 and contribute Ł12 billion to the UK economy.

The Glenigan Index reports its 17th consecutive monthly rise, with office and retail sectors seeing a 25% year on year increase.

Yet the Market/CIPS Construction Purchasing Managers Index shows construction output rising at its slowest rate in five months.

Read full report including:

CPA Autumn Forecasts, State of the Trade Survey, Glenigan Index, house prices indexes, Construction Purchasing Managers Index and a CIMCIG survey.

Regulations & initiatives

Sustainability

One year on from its launch a review of the Infrastructure Carbon Review by the Green Construction Board has been published. DECC are reviewing the IUFs of energy efficiency measures available through Green Deal and ECO to ascertain if they are set at the right levels. The NBS have released their 2014 Sustainability report. The report claims that the government lags behind industry in its commitment to sustainability.

BIM

Steve Thompson, Chair of BIM4M2 discusses the support and advice available to manufacturers in PBC Today. The latest blog from COLT provides a review of three key elements of BIM from a manufacturers perspective. Craig Sewell in his blog also looks to dispel the complexity of BIM for Building Manufacturers.

Industry updates

The NHBC Foundation has published some guides to help interpret the requirements of Document L 2013. The Lyons report provides a comprehensive plan on how to tackle the underlying causes of the housing crisis An update on progress with Help to Buy has been published by DCLG.

Articles

RIBA Insight - Death of the Salesman

How to effectively interpret and implement research findings

Becoming a Trusted Advisor - adding value via the technical CPD seminar

Marketing & sales

Top news this month includes the rebranding of the Chartered Institute of Marketing, with the aim to become a "more relevant and engaging" organisation. And the announcement of the Construction Marketing Awards shortlist, don't forget to book your tickets for the Gala Dinner on Wednesday 3rd December.

Also in this month's Construction marketing and sales we provide information on sales & marketing strategy, ROI and social media for the built environment:

I evaluate, in an article for RIBA Insight the recent seminar by CIMCIG: Death of the Salesman.

Ross Sturley writes for the Glenigan Blog about how ROI is King in Construction Marketing.

Construction Marketing Ideas float three unconventional construction marketing rules for success.

Construction Marketing Ideas asks is social media a magic bullet?

Read in full

Forthcoming webinar

Researching Construction Markets - Thursday 20th November 12.30

This webinar will cover how to: