Construction market activity - January
The ONS released its latest figures on construction output for November 2012. These figures were very gloomy showing that construction output in November was 9.8% lower than the previous year. To reinforce the gloom, the Construction Products Association released its industry forecast for 2013 - 2016, predicting that construction output will fall by 2.2% in 2013. However the positive note of the forecasts is that they expect output to return to growth in 2014. Another positive note is that in December 2012 the ONS released data showing that the turnover of architects and engineers increased by almost £500m in the year leading to October 2012, suggesting they are seeing the first shoots of recovery. The Nationwide House Price Index reported that in December 2012 the typical price of a house fell by 0.1%, in 2012 overall typical prices declined by 1%. But the Halifax House Price Index reported that in the October to December period house prices were 0.6% higher than in the preceding 3 months, with December house prices up by 1.3%. RICS has released its 2013 housing market forecasts which reports that house prices will rise by 2% this year. On another positive note, Taylor Wimpey have released their trading statement for 2012 announcing that operating profit for the year is up by 40% from 2011, with average selling prices up by 6% and housing volumes up by 7%. While recognising it is too early to judge the market for the year, Taylor Wimpey maintains a positive, although cautious view in the short term. The government announced that its £125 million cash back scheme for the Green Deal is now up and running. Until now, consumer interest has been low, possibly due to a lack of clear messages. However Competitive Advantage's new research called Social Housing Energy Efficiency, shows that there is a significant amount of interest in using the Green Deal to upgrade the energy efficiency of social housing. |
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Regulations & initiatives - quick update
Just before Christmas the government published the results of its consultation on Building Regulations Parts A, B, C, K, M, N, P and the Building Control system. A key item was consequential improvements for Part L. 82% of consultees supported consequential improvements and 38% thought it would increase the amount of work as opposed to 26% who thought it would reduce the amount of work. However Communities Secretary, Eric Pickles announced that there would be no 'consequential improvements' for any improvement work to existing homes.
Don Foster, Housing Minister, Department for Communities and Local Government, has set up an independent challenge panel of housing experts to review builing regulations.
The National Audit Office has published a report 'Planning for Economic Infrastructure' which highlights 5 key risks; forecasted requirements might be wrong, uncertainty might lead to investors dropping out, no overall assessment has been made on the impact of charges into the future, government guarantees may lead to substantial losses for the taxpayer, higher than expected delivery costs.
The Construction Products Association has published revised guidance notes on the Construction Products Regulation. The 27 page guide can be downloaded from the CPA website FOC.
Construction Statistics 2012 edition has been published and contains a wide range of statistics on the construction industry from a variety of sources. |
ROI - measuring success
Following my blog article at the end of 2012 covering How to create a winning marketing strategy for 2013 I thought it only right to begin 2013 with a look at measuring return on investment (ROI), so you can demonstrate your worth to the business and gain recognition for your successes. Read more |
The Green Deal - and registered social landlords Recent research by Competitive Advantage indicates that a significant proportion of RSLs have plans to upgrade the energy efficiency of their properties, with many upgrades starting in 1 to 2 years. And with many of them interested in the Green Deal, as a possible funding mechanism, this is a combination not to be ignored, but will it be a winning combination? Read more
Special Purchase! Buy Social Housing Energy Efficiency and Designing with Sustainable Products together and get a discount...find out more |
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What's being said - a round-up of useful marketing items
The Building Centre and The Construction Network have joined forces to provide The Building Centre Network. Google+ now provides business pages, LinkedIn Answers will be no more from the end of January and Facebook has joined forces with Bing in an attempt to rival Google in the search engine war. Jan Klin has publised the SEO early results for their Watch us Optimise a Website Live. And Marketing Week have released the results of their annual salary survey.
With people turning their thoughts to Ecobuild 2013 why not take a look at the Ecobuild blog and have a review of the #Ecobuild100 top twitter influencers, in preparation for your visit. With the Green Deal now launched don't forget to check out our Green Deal Update and why not stop by and visit me on the Green Construction Board stand (N630).
A campaign to watch is Building Magazine's Green for Growth which is looking to push government to provide leadership on the sustainability agenda and stimulate investment in green building. A wide range of trade and professional organisations across the construction and property sector have sent an open letter to the chancellor demanding a suite of policy changes to make the most of the green growth opportunity. |