Construction Sales and Marketing Newsletter

February 2015

Welcome to this month's edition of the Construction Sales and Marketing Newsletter.

Construction market

Highlights:

The ONS has announced construction output for December 2014 is the 19th monthly period of year-on-year growth. Construction output is predicted to increase by 5.8% in 2015 according to the Construction Product Associations latest forecasts.

British house prices in January rose at their slowest annual pace since May 2013, according to RICS UK Residential Market Survey. Yet Redrow Plc has announced a record half year per-tax profit increase of 92%.

Read full report including:

ONS Output in Construction, Experian construction forecasts, RICS UK Construction Market Survey, Markit/CIPS Construction, House price indexes.

Regulations & initiatives

Sustainability

The Government has announced proposals which could see Display Energy Certificates (DECs) for public buildings abolished. From April 2018 rental properties will be required to meet an energy efficiency rating of at least Band "E". The government Green Deal Finance Company reports that the Green Deal has passed the 10,000 plan milestone.

BIM

The headline story this month is the release of the BIM4M2 research BIM Adoption by Product Manufacturers Report 2014.

The BIM4M2 working group is currently developing a tool called Is BIM Right for Me? They are inviting manufacturers to road test this tool to gauge its effectiveness. They are also asking manufacturers to join them at Ecobuild for a panel discussion at 13.00, Wednesday 4th March.

Industry updates

The Construction Skills Network Report by CITB predicts an increase of over 8,000 jobs per year on last year's forecast. In contrast new research from RICSs predicts skills shortages will threaten 27,000 building projects within five years.

Articles

How do you make your investment in BIM worthwhile?

Information resources for the manufacturer starting their BIM Journey

Taking advantage of the growing construction market

Marketing & sales

In this months marketing round-up we present resources on how to create a strong brand, looking at online presence and the mistakes to avoid. We review how to deliver effective CPD without the sales pitch and provide more information on predicted marketing trends for 2015, including personalisation and visual marketing.

Read in full

Forthcoming webinar

Putting in Place a Sales Process
Thursday 26th February 2015 - 12.30

This webinar looks at these key elements: