Competitive Advantage Newsletter
 
March 2009
 Sustainability remains high on the Government's agenda
In This Issue
Code for Sustainable Buildings
Selling Sustainability Overseas
Sustainability Team
Construction Statistics
Greetings!
At last week's Ecobuild conference and exhibition Margaret Beckett, Minister for Housing and Planning, re-confirmed that the Government's green programme will not be delayed by the recession. She said that she was not prepared to comprise the quality of housing for quantity. With this in mind, this month's newsletter looks at some of the developing issues with sustainability in construction. You can read her speech along with those of Yvette Cooper and Joan Ruddock at the UKBGC website. Also, read my report on Ecobuild in CNPlus.
Code for Sustainable Buildings
 
The UK Green Building Council launched their proposals for a Code for Sustainable Buildings at Ecobuild. The report proposes a format for the code which will see all new non-domestic buildings being "zero carbon" by 2019. Owned by the Government, but representing a shared industry vision it is proposed that the framework should make it easier for industry to understand policy and regulatory requirements.
 
They recommend that existing standards and methodologies are harmonised creating a common language of metrics and measures. There are also suggestions that alternatives to BREEAM, such as LEED from the USA and Green Star from Australia could be used, making it very different to the Code for Sustainable Homes.
 
The report says that the Code should start by focusing on priority elements (energy and carbon, water and waste/resource efficiency) that are relatively easy to measure then broaden this set of elements, becoming more demanding.
 
Recognising that there is currently insufficient information to make a business case for sustainable buildings they see a need to gather UK data to support the case and enable "like for like" comparisons, reducing the risks and costs associated with sustainable buildings.
 
The report is available in full or as an executive summary from UKGBC.
Selling Sustainability Overseas
 
Green Globe UK Trade & Industry believe that there are good opportunities to sell British companies' Sustainable products and services overseas. They brought 20 of their Trade & Investment Officers, with responsibility for construction, back to the UK to attend Ecobuild and meet with UK companies who wish to develop their overseas markets. The visit included a seminar on the UK construction industry, run by Competitive Advantage. If you are interested in developing your overseas business visit the UKTI web site for details of their services. Competitive Advantage also provide consultancy and support for developing export markets.
And while we are talking development don't forget to book a place for yourself or a colleague on one of our Spring open courses being held at the Building Centre in London. Courses cover a range of sales and marketing subjects including Marketing building products into a Sustainable Market.
Sustainability Team
 
I'm pleased to announce that Jeremy Sumeray has joined the Competitive Advantage team. Specialising in Sustainability, his most recent role was as Director of Strategy for the UK Green Building Council. Prior to this he was seconded to the Department for Business, Enterprise and Regulatory Reform where he contributed to developing the UK Sustainable Construction Strategy. His construction industry experience was gained with Lafarge where he held a number of marketing positions. Our team can now offer a range of advice and support with sustainable issues.
Construction Statistics 
 
ChartLast week the Office for National Statistics published quarter 4 2008 construction output figures. They show that total output was down 7% on the previous quarter. Private and public housing were down by 13% and 14%. Interestingly, total output for 2008 was only 0.4% below 2007, or as the report describes it "unchanged". These can be downloaded from their website.
 
Chris Ashworth
Competitive Advantage Consultancy Ltd
 
Phone: 0844 6698728
 
Chris Ashworth 
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