For all of us, marketing to architects is a key business strategy. We want to create awareness of our products so that they'll be included in designs, thereby creating 'demand pull' through the supply chain, and eventually sales.
 
The architect is probably the most important member of the design team, distilling the requirements and advice of all others. He or she starts with the client's needs in terms of how the building is to be used and how the client wishes to be perceived. These needs must be developed around the requirements of the Building Regulations and, increasingly, sustainability. Finally, he or she must take into account the views and advice of quantity surveyors, the main contractor and specialist sub-contractors as they will often be well positioned to suggest ways of saving time, money and environmental impact. continued