Construction Sales and Marketing Newsletter

January 2015 - Happy New Year!

Welcome to this month's edition of the Construction Sales and Marketing Newsletter.

Construction market

Highlights:

The Glenigan Index shows the UK construction industry in a strong position heading into 2015.

Experian construction forecasts expect growth in 2015, before dropping in 2016, with private housing and infrastructure expected to be best performing sectors.

London is the top performing region for house prices in 2014, as prices head far beyond the 2007 pre-recession peak.

Read full report including:

Glenigan Index, ONS Output in Construction, Experian construction forecasts, RICS UK Construction Market Survey, Markit/CIPS Construction Purchasing Managers Index, House price indexes.

Regulations & initiatives

Sustainability

The Department of Energy and Climate Change (DECC) have released data indicating that around 95% (7.6m) of solid walled homes still need to be insulated.

A mystery shopper of customer experiences has been completed on Green Deal assessments and DECC have published The ECO and Green Deal Annual Report 2013/14.

BIM

The BIM4M2 Working Group is soon to release the results of their manufacturer survey: Adoption of BIM. A project that Competitive Advantage is proud to have delivered. If you would like a copy sent to you following release please email learn@cadvantage.co.uk and we will arrange this.

Industry updates

BIS has now published PAS 7000:2014 which is intended to become the standard prequalification process.

A recent article by NBS lists 14 topics that should be on the radar for the construction industry in 2015. CITB are hosting a Building Futures' summit in Westminster on 10 March and are asking for input on how to address the skills shortage in the construction sector.

Articles

Putting in place a winning specification strategy

CPD - selling without the sales pitch

Market Activity 2014 - the year that delivered growth.

Marketing & sales

As we begin the new year many of us will be reviewing strategy, this months Marketing round-up provides reading to help with your planning. Or simply contact the team here at Competitive Advantage to arrange a 30 minute FOC consultation on your specification strategy. T: 01276 503539.

SpecifiedBy have released a report providing insights into exactly what specifiers want from building product manufacturers and what helps influence their decisions. The next webinar from Competitive Advantage also provides a review on Identifying the drivers behind product selection.

Finally a new exclusive social network for the UK Construction industry has been launched - www.talk.build

Read in full

Forthcoming webinar

Identifying the Drivers Behind Product Selection - Thursday 22nd January 2015 - 12.30

Putting in Place a Sales Process
ervice
Thursday 26th February 2015 - 12.30

Forthcoming events