Have you ever had an experience with a service or product that was disappointing? Perhaps you made the declaration, "I'll never buy anything from that company again."
Perhaps you had a uniquely bad experience, not at all representative of what the company regularly provides.
You have past customers and some prospects who feel the same way about your company right now. You can call all you want; they won't answer the phone. You can visit and they won't see you.
I once had a customer, much earlier in my career, who threw my employer's professional service provider out of their mill. Yet every time I went by that mill I stopped. I started with the guard--gave him a coffee cup. That is as far as I got with that first visit. Eventually I worked my way back in and won a major contract. It took three years.
In today's rapidly paced world, three years is a long time. And, back in the day when I had the experience described above, the only way to communicate was through print magazines, telephone, fax and in person.
Today we have the internet and rapid distribution of information. Paperitalo Publications is publishing new material each day, and, more importantly, key decision makers are reading it. Most print magazines have been forced to reducing their publication schedule to once every other month.
We can't promise we can shorten the three year cycle I described above, but logic says that placing your message near information that people are reading each day should shorten this cycle.
You have to get the truth rapidly to disillusioned customers and prospects, or face the consequences of forever losing their business. The fastest way we know to spread the truth is an effective advertising program with Paperitalo Publications.
Jim Thompson is CEO and Executive Editor of Paperitalo Publications. He can be reached by email at jthompson@taii.com.
For more information on Paperitalo Publications, feel free to contact:
Curt Gifford
cgifford@taii.com
770-367-4823
Helen Roush
helen.roush@taii.com
937-403-8602
Jim Thompson
jthompson@taii.com
678-206-6010
100% Renewal Rate
Something to think about when you consider where to spend your advertising dollars this year--what media company in the pulp and paper industry can say it has experienced a 100% renewal rate with its advertisers in 2014? Paperitalo Publications. Our service after the sale, our delivery of what we say we can deliver, our monthly correspondence all add up to a relationship people want to continue. Do you feel this way about your current advertising media? Perhaps it is time for you to take a look at Paperitalo Publications.
