A wise man once said that the definition of insanity is doing the same thing over and over again and expecting different (i.e. better) results.
The end of the year is rapidly approaching, and decision time has arrived -- your budgets are receiving their final touch-ups. Naturally, many of you will do the same thing you did last year, all the while expecting better results.
That's the easy thing to do. "Hey, we're still in business, and it isn't broke, don't fix it, right?"
However, some of you think there ought to be a better way. Here's the good news: There is.
Peel off a portion of your budget and, for once, invest where your prospects and customers are -- Paperitalo Publications. Our audience is the largest pulp and paper focused audience in the world. Unlike others, who might give you guesses on their audience size, ours is there for all to see.
For starters, check out the Alexa rankings for our flagship publications. Go ahead -- go to alexa.com and put in www.nipimpressions.com or www.globalpapermoney.com. Take a look at their worldwide rankings. Write them down. Then go through the process again, this time putting in the URLs of the publications in which you advertised last year.
Notice any difference?
Then take a stroll over to LinkedIn. Look at the statistics behind The Cellulose Community Group. Look at all of them-number of members, demographics by title and location. Then look at the statistics of the groups operated by the publications in which you advertised last year.
You'll see a difference here, as well.
There are other groups in our industry on LinkedIn that are very large. They are large because they allow anyone in-they are open groups. We have never done this. All of our groups are closed groups, with each and every member individually approved by management at Paperitalo Publications. We also approve each and every discussion posted in our groups-hence they are not cluttered with junk you and your prospects do not want to see (And who really wants to see how one can "Lose Weight Fast With This One Tip" on an industry LinkedIn site?). And guess what -- this makes our groups a very desirable place to visit when you want to know about the pulp and paper industry.
Now, we have another class of groups on LinkedIn, too -- the Talotech groups. These are special groups focused on individual unit operations -- recovery boilers, press sections and so forth. There are more than two dozen of them. Anyone who is an operator of these unit operations are allowed to join. Suppliers who furnish equipment or services for these unit operations are limited as members -- you must be a current advertiser with Paperitalo Publications to join. Hence, as an advertiser, you can focus on servicing those to whom you sell.
Yes, many of you will continue to do the same old thing ... with the same old results. Some of you will decide it is high time you find a better way.
Call us today to discuss your desire to move in a new direction.
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