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Paperitalo Publications
Talo Analytic International, Inc.
March 2013
Water Usage and Advertising...
What's the connection?
Legends of the Industry
Older Issues
More marketing resources
This objective of this newsletter is to clarify and debunk the world of electronic advertising.  If this does not interest you or is not in your line of work, please kindly unsubscribe below.  We certainly don't want to clutter your inbox with irrelevant material.

Water Usage and Advertising...


Many years ago, and for many years, I worked for a major international seed (for planting) company. As you can imagine, water was critical to our success and the success of our clients. Water at the right time during the year - whether in the form of rain, snow and snow melt, and in optimal amounts - could make or break our production in any given growing season. Too much rain was as detrimental as too little moisture. We did have the option of irrigation in some areas, but that increased our costs and reduced profit margins. After a number of years, we began seeking addition production opportunities outside of the United States to supplement our shortfalls or conversely that of our partners and associates overseas. It proved to be a win-win situation. Water was critical our success. 

What's the connection?


The correlation between the importance water sources in the world of agriculture and advertising is this: advertising is the water that grows the seed of exposure for many companies. What do I mean by this? As an example, let's assume you are small company trying to break into a new market (for you). You have a limited number of dollars to spend getting your name in front of potential clients as often and as efficiently as possible. Where do you begin? Or, you are an established company in an established market where traditional marketing/advertising venues are changing (print ads and mailings are diminishing) and your budget has been decreased due to the economy.  


Each of these scenarios is all too common, and the advent and importance of the Internet and electronic communications have changed the way we reach our customers and the way we make our own buying decisions. The pulp and paper industry is not a market traditionally reached via television or radio commercials. Advertising on Nip Impressions and PaperMoney, Internet-based publications, are the equivalent of timely rainfalls reaching a wide audience worldwide. Pulp & Paper Radio International is the equivalent of putting in an irrigation system which provides a predictable flow of water (or in this case, advertising exposure) to supplement what is being received from other sources.


Consider Pulp & Paper Radio International your irrigation system to supplement what you are doing in print or on the Web. We look forward to hearing about you on the radio waves and from you very soon.


The themes for April and May are Fiber Supply and Maintenance, respectively. Stay tuned...


Donna Schmid

Director of Sales




Skype: donna.schmid64


Pulp & Paper Radio International's new Bio series is proving popular.

Our first biography was on David Ashcraft, a well-known industry leader.  If you know someone we should interview, or if you are interested in sponsoring this series, one show or many, just contact us below.


More Paperitalo Resources on Marketing...          

Thoughts on Marketing, Episode 1 Animated Ad A
  The need for marketing, no matter your business.

Thoughts on Marketing, Episode 2
  One of the most effective marketing tools--if you have the patience.

Thoughts on Marketing, Episode 3
  The power of the QR Code and other techniques.


 "Paperitalo" (pop-er-ree-towel-o) is Finnish for "Paper House."  We produce and distribute, electronically only, many publications dealing with all matters in the pulp and paper industry worldwide.  You can see a list of these here.  Additionally, we broadcast live, and in podcast form, from Pulp and Paper Radio International.

Our print publications are the highest ranked publications in the pulp and paper industry worldwide according to alexa.com.  We publish our and our major competitors' Alexa rankings each Monday here.

We currently experience around 4,000 clicks, or as we like to call them "touches", every day from around the world.  This means on average, every minute of every day, slightly more than two people choose to click on to one of our publications or podcasts.
Paperitalo Publications, a subsidiary of
Talo Analytic International, Inc.
4018 Keeneland Court
Duluth, Georgia 30096

Publisher & Editor--Steve Roush

Director of Sales--Donna Schmid

Advertising Sales-- Wayne Bucher & Wesley Naicker

Executive Editor--Jim Thompson

Operations Manager--Allison Gifford
Talo Analytic International, Inc.
4018 Keeneland Court
Duluth, Georgia 30096