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Paperitalo Publications
Talo Analytic International, Inc.
January 2013
What's next?
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This objective of this newsletter is to clarify and debunk the world of electronic advertising.  If this does not interest you or is not in your line of work, please kindly unsubscribe below.  We certainly don't want to clutter your inbox with irrelevant material.


The past several decades there has been an increasing focus on environmental issues to which we are all exposed in one way or another. There are global warming, educational shortcomings affecting the environment in which our children are learning, family structure changes affecting the way children relate to parents, step parents, and others; the disappearance of printed materials like newspapers and magazines, and, of course, the way businesses reach prospects and clients.


What's next?

Businesses, whether large or small, are rethinking their advertising/marketing plans to take these changes into account. There are positives and negatives to every approach. We are all learning to adjust and for some it is more difficult than others. If you grew up reading printed materials - magazines, newspapers, books, comic books, cookbooks - the transition to this new electronic environment may not have been an easy one, especially since you are in the pulp and paper industry.  But let's face it, the electronic age is here!

I would like to suggest that you consider the TAII family of electronic publications (we call these, collectively, Paperitalo Publications) and Pulp and Paper Radio International as an effective way reach the pulp and paper industry worldwide. We are an acknowledged and successful part of the new advertising environment. Alexa ratings prove this... I look forward to hearing from you in the very near future.

Wishing you an environmentally successful year!

Donna Schmid

Director of Sales


[email protected]

Pulp & Paper Radio International's new Bio series is proving popular.

Our first biography was on David Ashcraft, a well-known industry leader.  If you know someone we should interview, or if you are interested in sponsoring this series, one show or many, just contact us below.


More Paperitalo Resources on Marketing...          

Thoughts on Marketing, Episode 1 Animated Ad A
  The need for marketing, no matter your business.

Thoughts on Marketing, Episode 2
  One of the most effective marketing tools--if you have the   patience.

Thoughts on Marketing, Episode 3
  The power of the QR Code and other techniques.


 "Paperitalo" (pop-er-ree-towel-o) is Finnish for "Paper House."  We produce and distribute, electronically only, many publications dealing with all matters in the pulp and paper industry worldwide.  You can see a list of these here.  Additionally, we broadcast live, and in podcast form, from Pulp and Paper Radio International.

Our print publications are the highest ranked publications in the pulp and paper industry worldwide according to alexa.com.  We publish our and our major competitors' Alexa rankings each Monday here.

We currently experience around 4,000 clicks, or as we like to call them "touches", every day from around the world.  This means on average, every minute of every day, slightly more than two people choose to click on to one of our publications or podcasts.
Paperitalo Publications, a subsidiary of
Talo Analytic International, Inc.
4018 Keeneland Court
Duluth, Georgia 30096

Publisher & Editor--Steve Roush

Director of Sales--Donna Schmid

Advertising Sales-- Wayne Bucher & Wesley Naicker

Executive Editor--Jim Thompson

Operations Manager--Allison Gifford
Talo Analytic International, Inc.
4018 Keeneland Court
Duluth, Georgia 30096