AA Logo

                Take our survey about your advertising experiences here.
Paperitalo Publications
Talo Analytic International, Inc.
April 2013
Virgin or Recovered Advertising
There is a big difference...
Legends of the Industry
Older Issues
More marketing resources
This objective of this newsletter is to clarify and debunk the world of electronic advertising.  If this does not interest you or is not in your line of work, please kindly unsubscribe below.  We certainly don't want to clutter your inbox with irrelevant material.

 Virgin or Recovered Advertising

Since my entry into the pulp and paper industry last December, albeit at a distance, I have become hyper aware of the presence and importance pulp, fiber, paper and paper products in our lives. Really, I just never spent much time thinking about where it came from, how it was produced, how many families depend on pulp and paper production and the associated industries and suppliers for their livelihood. I had never read or had a discussion about virgin and recovered fiber supplies, or cared about them for that matter.  


What, you may ask, does any of this (virgin and recovered fiber supplies) have to do with advertising? It took me a long time as well to find a correlation between the two subjects, but I think this will resonate with you.

There is a big difference...


Virgin advertising is what happens when you make the decision to market your company or your services via a new medium such as an electronic publication. In this digital age, most companies or service providers have a website, but that doesn't necessarily bring you to the attention of new clients. Virgin advertising would also include utilizing new digital design concepts in your ads. Paperitalo's 14 publications and newsletters offer virgin advertisers the opportunity to influence buying decisions worldwide and new technology places those images in the readers' pockets, briefcases, desktops, coffee tables, anywhere a cell phone, tablet or desktop computer is found.  


Recovered advertising is then the reusing of the same old mediums like magazines, the yellow pages, newspapers, etc. and reaching basically the same old audience. Print advertising requires significant budget commitments for optimum exposure via a medium that is ever shrinking - the printed news page. Many of us older-timers (I am reluctant to consider myself an old-timer), are reluctant to give up the physical pleasure of turning the page, snipping an article or sales ad but even the grocery stores are getting deeper into our pockets via mobile apps.  


So which are you or which you will be this year? The virgin advertiser willing to step into the world of digital advertising to a worldwide audience or the recovered advertiser content with using the old technology to reach the same audience via the same means as last year with the same results?  


Contact us to learn how you can utilize our market specific publications, newsletters or internet radio broadcasts to reach your intended audience. Meanwhile, you can find us on the web at www.paperitalo.com or on your mobile device by scanning the QR below.


Donna Schmid

Director of Sales



Skype: donna.schmid64


Pulp & Paper Radio International's new Bio series is proving popular.

Our first biography was on David Ashcraft, a well-known industry leader.  If you know someone we should interview, or if you are interested in sponsoring this series, one show or many, just contact us below.


More Paperitalo Resources on Marketing...          

Thoughts on Marketing, Episode 1 Animated Ad A
  The need for marketing, no matter your business.

Thoughts on Marketing, Episode 2
  One of the most effective marketing tools--if you have the patience.

Thoughts on Marketing, Episode 3
  The power of the QR Code and other techniques.


 "Paperitalo" (pop-er-ree-towel-o) is Finnish for "Paper House."  We produce and distribute, electronically only, many publications dealing with all matters in the pulp and paper industry worldwide.  You can see a list of these here.  Additionally, we broadcast live, and in podcast form, from Pulp and Paper Radio International.

Our print publications are the highest ranked publications in the pulp and paper industry worldwide according to alexa.com.  We publish our and our major competitors' Alexa rankings each Monday here.

We currently experience around 4,000 clicks, or as we like to call them "touches", every day from around the world.  This means on average, every minute of every day, slightly more than two people choose to click on to one of our publications or podcasts.
Paperitalo Publications, a subsidiary of
Talo Analytic International, Inc.
4018 Keeneland Court
Duluth, Georgia 30096

Publisher & Editor--Steve Roush

Director of Sales--Donna Schmid

Advertising Sales-- Wayne Bucher & Wesley Naicker

Executive Editor--Jim Thompson

Operations Manager--Allison Gifford
Talo Analytic International, Inc.
4018 Keeneland Court
Duluth, Georgia 30096