This objective of this newsletter is to clarify and debunk the world of electronic advertising. If this does not interest you or is not in your line of work, please kindly unsubscribe below. We certainly don't want to clutter your inbox with irrelevant material.
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Transportation in advertising...
Have you ever considered that there is transportation in advertising? I contend that there is since transportation is defined as the "process of shipping or moving an item (or in this case, an idea) from point A to point B." And, as in the case of the movement of a physical item from one place to another, the means by which and the time in which the item is transported affects the cost.
This is also true in the case of an idea or information. Technology has definitely impacted the speed with which we communicate and make decisions today. And in spite of the ease with which retail decisions are made from the comfort of our desk or phone owing to mobile apps, retail websites, and those annoying pop-ups, I have yet to see that same marketing strategy work in the pulp and paper world.
Transporting your message...
The response we most frequently hear is, "We have a website and have an advertising agency that works with us on developing brand recognition, etc." And we equally as frequently respond, "That is great. We are neither a web developer nor an advertising agency, both of whom we respect. You might consider us your 'billboard.'" We transport your message to larger audience - a worldwide audience. We call attention to your website by targeting your intended audience. We utilize the branding tools to your agency (external or internal) has created to put you in front of readers/prospects worldwide.
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Transportation/distribution cost and expediency...
How do you decide on the means by which you will transport your message to prospective clients? During my years as an importer and exporter, cost and expediency weighed heavily on our decisions. How quickly can we get our item to the client and at what cost? Our market was the world. Timeliness and cost most frequently went hand in hand. Today, especially when one is transporting ideas, that is not always necessarily true.
Television commercials are quick if the right distributor/channel is chosen, but expensive - very expensive. How many television commercials for suppliers or consultants to the pulp and paper industry have you seen? Unlike agriculture which has RFD-TV, I am unaware of PnP(pulp and paper)-TV. However, we do have Pulp & Paper Radio International. Print magazines and journals are diminishing in number and effectiveness. So where do you turn to get your message out there?
Take a moment and consider our publications, internet radio, and LinkedIn groups. The cost is less than traditional/historical venues; the immediacy apparent; the opportunities to send your message around the world on a regular basis are numerous.
If I have piqued your interest, please visit our website, www.paperitalo.com, or one or our LinkedIn groups (The Cellulose Community, Talotech, etc.), or better yet contact us directly!
Donna Schmid
Director of Sales
770-778-9698
Donna.Schmid@taii.com
Skype: donna.schmid64
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Pulp & Paper Radio International's new Bio series is proving popular. Our first biography was on David Ashcraft, a well-known industry leader. If you know someone we should interview, or if you are interested in sponsoring this series, one show or many, just contact us below.
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More Paperitalo Resources on Marketing...
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ABOUT PAPERITALO PUBLICATIONS
"Paperitalo" (pop-er-ree-towel-o) is Finnish for "Paper House." We produce and distribute, electronically only, many publications dealing with all matters in the pulp and paper industry worldwide. You can see a list of these here. Additionally, we broadcast live, and in podcast form, from Pulp and Paper Radio International.Our print publications are the highest ranked publications in the pulp and paper industry worldwide according to alexa.com. We publish our and our major competitors' Alexa rankings each Monday here. We currently experience around 4,000 clicks, or as we like to call them "touches", every day from around the world. This means on average, every minute of every day, slightly more than two people choose to click on to one of our publications or podcasts.
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Paperitalo Publications, a subsidiary of
Talo Analytic International, Inc.
4018 Keeneland Court
Duluth, Georgia 30096
678-206-6010
Publisher & Editor--Steve Roush
Director of Sales--Donna Schmid
Advertising Sales-- Wayne Bucher & Wesley Naicker
Executive Editor--Jim Thompson
Operations Manager--Allison Gifford
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Talo Analytic International, Inc.
4018 Keeneland Court
Duluth, Georgia 30096
678-206-6010
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