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Paperitalo Publications
Talo Analytic International, Inc.
May 2013
IN THIS ISSUE
Join our new group
Brand Maintenance
Legends of the Industry
Older Issues
More marketing resources
This objective of this newsletter is to clarify and debunk the world of electronic advertising.  If this does not interest you or is not in your line of work, please kindly unsubscribe below.  We certainly don't want to clutter your inbox with irrelevant material.
 
Join our new Advertising Arguments for the Pulp & Paper Industry Group on Linkedin!

Go straight to the site by clicking here.
 
May is Maintenance Month at Paperitalo Publications

 

Marketing and advertising play a number of roles in your overall prospect and customer communications programs.  Since we are talking about maintenance of pulp and paper mills as our theme this month in the rest of our publications, I thought it would be good to talk for a minute about the role of maintenance in keeping your customers.

 

We all know we want to stay "top of mind" with our customers.  The challenge is how to do this effectively, efficiently and without being a pest.  This is one of the roles of advertising and marketing programs in general.

 

And, of course, Paperitalo Publications offers you the most efficient way to keep top of mind with the pulp and paper industry around the world.  Call me today for more information! 

 

Donna Schmid

Director of Sales

770-778-9698 

Donna.Schmid@taii.com

Skype: donna.schmid64

 

Pulp & Paper Radio International's new Bio series is proving popular.

Our first biography was on David Ashcraft, a well-known industry leader.  If you know someone we should interview, or if you are interested in sponsoring this series, one show or many, just contact us below.
 
More Paperitalo Resources on Marketing...          

Thoughts on Marketing, Episode 1
  The need for marketing, no matter your business.

Thoughts on Marketing, Episode 2
  One of the most effective marketing tools--if you have the patience.

Thoughts on Marketing, Episode 3
  The power of the QR Code and other techniques.

 
ABOUT PAPERITALO PUBLICATIONS

 "Paperitalo" (pop-er-ree-towel-o) is Finnish for "Paper House."  We produce and distribute, electronically only, many publications dealing with all matters in the pulp and paper industry worldwide.  You can see a list of these here.  Additionally, we broadcast live, and in podcast form, from Pulp and Paper Radio International.

Our print publications are the highest ranked publications in the pulp and paper industry worldwide according to alexa.com.  We publish our and our major competitors' Alexa rankings each Monday here.

We currently experience around 4,000 clicks, or as we like to call them "touches", every day from around the world.  This means on average, every minute of every day, slightly more than two people choose to click on to one of our publications or podcasts.
Paperitalo Publications, a subsidiary of
Talo Analytic International, Inc.
4018 Keeneland Court
Duluth, Georgia 30096
678-206-6010

Publisher & Editor--Steve Roush

Director of Sales--Donna Schmid

Advertising Sales-- Wayne Bucher & Wesley Naicker

Executive Editor--Jim Thompson

Operations Manager--Allison Gifford
Talo Analytic International, Inc.
4018 Keeneland Court
Duluth, Georgia 30096
678-206-6010