|This objective of this newsletter is to clarify and debunk the world of electronic advertising. If this does not interest you or is not in your line of work, please kindly unsubscribe below. We certainly don't want to clutter your inbox with irrelevant material.|
Join our new Advertising Arguments for the Pulp & Paper Industry Group on Linkedin!
Go straight to the site by clicking here.
|May is Maintenance Month at Paperitalo Publications
Marketing and advertising play a number of roles in your overall prospect and customer communications programs. Since we are talking about maintenance of pulp and paper mills as our theme this month in the rest of our publications, I thought it would be good to talk for a minute about the role of maintenance in keeping your customers.
We all know we want to stay "top of mind" with our customers. The challenge is how to do this effectively, efficiently and without being a pest. This is one of the roles of advertising and marketing programs in general.
And, of course, Paperitalo Publications offers you the most efficient way to keep top of mind with the pulp and paper industry around the world. Call me today for more information!
Director of Sales
Pulp & Paper Radio International's new Bio series is proving popular.
Our first biography was on David Ashcraft, a well-known industry leader. If you know someone we should interview, or if you are interested in sponsoring this series, one show or many, just contact us below.
More Paperitalo Resources on Marketing...
ABOUT PAPERITALO PUBLICATIONS
"Paperitalo" (pop-er-ree-towel-o) is Finnish for "Paper House." We produce and distribute, electronically only, many publications dealing with all matters in the pulp and paper industry worldwide. You can see a list of these here. Additionally, we broadcast live, and in podcast form, from Pulp and Paper Radio International.
Our print publications are the highest ranked publications in the pulp and paper industry worldwide according to alexa.com. We publish our and our major competitors' Alexa rankings each Monday here.
We currently experience around 4,000 clicks, or as we like to call them "touches", every day from around the world. This means on average, every minute of every day, slightly more than two people choose to click on to one of our publications or podcasts.
|Paperitalo Publications, a subsidiary of|
Talo Analytic International, Inc.
4018 Keeneland Court
Duluth, Georgia 30096
Publisher & Editor--Steve Roush
Director of Sales--Donna Schmid
Advertising Sales-- Wayne Bucher & Wesley Naicker
Executive Editor--Jim Thompson
Operations Manager--Allison Gifford