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Paperitalo Publications
Talo Analytic International, Inc.
June 2014
Move Into Your Prospects' Minds
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This objective of this newsletter is to clarify and debunk the world of electronic advertising.  If this does not interest you or is not in your line of work, please kindly unsubscribe below.  We certainly don't want to clutter your inbox with irrelevant material.

Move Into Your Prospects' Minds 


In the pulp and paper world, and in the business world in general, we see that repetitive messages can have a long term lingering effect.


A company's products, processes, services and other offerings could be very profitable and successful, but in many cases, few know they exist - until they are effectively marketed to potential customers.


If you're in the U.S., you've probably seen the commercials from the insurance company GEICO, a company that many folks had never heard of until several years ago. There's the commercial with the reptilian mascot, the Gecko. Then there's the one with the little pig. And there's one with a caveman (GEICO: So easy a caveman could do it). Then there are the ones with ordinary folks with celebrities. And, you may remember, there were the ones with where rhetorical questions were asked ("Is Ed 'Too Tall' Jones too tall?" And, "Does Elmer Fudd have trouble with the letter R?" are just two memorable examples.). Of course, there are many other different commercials the company has used over recent years to help build name recognition - and revenue.


In 2012, the company spent nearly $1.1 billion on marketing and advertising (nearly seven percent of its revenue) - more than twice the amount of its competitors. The result? Through using different methods of advertising that appeal to different potential customers with different personalities, the company is now the second largest auto insurer in the United States.  


You want to be in your prospects' and customers' minds during their showers. The only way to do this in a positive way is through repetitive advertising. And, no, you don't have to spend $1.1 billion to accomplish this.


So how have you fared (or are faring) with the marketing campaigns you have used (or are using today)?


Paperitalo Publications has been on the cutting edge of marketing and digital media since digital media was in its infancy. Simply put, we know the industry and we can help you with your marketing needs.


Feel free to give us a call today, and have a great June!


Curt Gifford  



Helen Roush



Jim Thompson

More Paperitalo Resources on Marketing...          

Thoughts on Marketing, Episode 1
  The need for marketing, no matter your business.

Thoughts on Marketing, Episode 2
  One of the most effective marketing tools--if you have the patience.

Thoughts on Marketing, Episode 3
  The power of the QR Code and other techniques.


 "Paperitalo" (pop-er-ree-towel-o) is Finnish for "Paper House."  We produce and distribute, electronically only, many publications dealing with all matters in the pulp and paper industry worldwide.  You can see a list of these here.  Additionally, we broadcast live, and in podcast form, from  Pulp and Paper Radio International.

Our print publications are the highest ranked publications in the pulp and paper industry worldwide according to alexa.com.  We publish our and our major competitors' Alexa rankings each Monday here.

We currently experience around 20,000-plus clicks, or as we like to call them "touches", every day from around the world.  This means on average, every minute of every day, slightly more than 14 people choose to click on to one of our publications or podcasts.
Paperitalo Publications, a subsidiary of
Talo Analytic International, Inc.
4018 Keeneland Court
Duluth, Georgia 30096

Vice President, Content Channels--Steve Roush

Sales Manager--Curt Gifford

Regional Sales--Art Burgess

Vice President, Communication Sciences--Helen Roush

CEO & Executive Editor--Jim Thompson

Vice President, Operations--Allison Gifford
Talo Analytic International, Inc.
4018 Keeneland Court
Duluth, Georgia 30096