In the pulp and paper world, and in the business world in general, we see that repetitive messages can have a long term lingering effect.
A company's products, processes, services and other offerings could be very profitable and successful, but in many cases, few know they exist - until they are effectively marketed to potential customers.
If you're in the U.S., you've probably seen the commercials from the insurance company GEICO, a company that many folks had never heard of until several years ago. There's the commercial with the reptilian mascot, the Gecko. Then there's the one with the little pig. And there's one with a caveman (GEICO: So easy a caveman could do it). Then there are the ones with ordinary folks with celebrities. And, you may remember, there were the ones with where rhetorical questions were asked ("Is Ed 'Too Tall' Jones too tall?" And, "Does Elmer Fudd have trouble with the letter R?" are just two memorable examples.). Of course, there are many other different commercials the company has used over recent years to help build name recognition - and revenue.
In 2012, the company spent nearly $1.1 billion on marketing and advertising (nearly seven percent of its revenue) - more than twice the amount of its competitors. The result? Through using different methods of advertising that appeal to different potential customers with different personalities, the company is now the second largest auto insurer in the United States.
You want to be in your prospects' and customers' minds during their showers. The only way to do this in a positive way is through repetitive advertising. And, no, you don't have to spend $1.1 billion to accomplish this.
So how have you fared (or are faring) with the marketing campaigns you have used (or are using today)?
Paperitalo Publications has been on the cutting edge of marketing and digital media since digital media was in its infancy. Simply put, we know the industry and we can help you with your marketing needs.
Feel free to give us a call today, and have a great June!
Curt Gifford
[email protected]
770-367-4823
Helen Roush
[email protected]
937-403-8602
Jim Thompson
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678-206-6010