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Paperitalo Publications
Talo Analytic International, Inc.
Special April 2014
IN THIS ISSUE
Getting the best bang for your buck
Older Issues
More marketing resources
This objective of this newsletter is to clarify and debunk the world of electronic advertising.  If this does not interest you or is not in your line of work, please kindly unsubscribe below.  We certainly don't want to clutter your inbox with irrelevant material.
 


Getting the best bang for your buck
 

 

I think we can all agree that no matter what we do, we always want to get the best bang for our buck.

 

Whether it's shopping for groceries, buying supplies or marketing our products and services, we strive to make sure that money is effectively and well-spent.

 

Simply put, we all want to ensure we get the most out of the funds we have and the funds we spend - and we want to ensure that we get the biggest and best return on our investments as possible.

 

When it comes to marketing and advertising, there are a variety of avenues you can take to promote your company, your products and the services you offer.

 

Let's examine a few of these avenues, shall we?

 

One avenue that is used is attending trade shows. We've all been to trade shows and we all know what they're like - a bunch of people milling around talking to one another, all trying their best to network and communicate. There are travel costs, hotel reservations, registration costs, meal costs and other expenses.

 

What you would desire here is an attentive audience that will listen and be receptive to your message, your products, your services, but what do you usually get instead? Audiences that basically talk at each other. How much quality time do you really get around these folks?

 

Let's move on.

 

Another avenue that is used is presenting technical conference papers, which take time and money to write - and time and money to present. And consider the audience, how big is the audience for these presentations?

 

And, of course, you can get your message out by hiring folks that you pay to sell your company, products and services.

 

We offer another way of marketing your company, your products and your services - we call this the Paperitalo Method.

 

The Paperitalo Method involves marketing and advertising on our top-ranked websites, our online radio show, our various newsletters and via social media.

 

You may have heard us refer to the term "touches" before. Currently at Paperitalo Publications, we experience around 20,000-plus clicks, or "touches," every day from around the world. This means on average, every minute of every day, slightly more than 14 people choose to click on one of our publications or podcasts.

 

Of the methods we've described above, let's break down the all-important best bang for your buck.

 

   

 

Now, let's say you're considering using your advertising and marketing funds on attending a trade conference, but are also considering advertising on Pulp & Paper Radio International.

 

Let's crunch some numbers (See graph at very top and below)...

 

 

 

 

 

As you can see above, just at Week 10 in a year, contact time via advertising on Pulp & Paper Radio International has already exceeded the total maximum time at a conference by close to 14 percent - and, yes, there are 42 more weeks in a year. And at the end of 2014, if you're attending a conference today, right now, what are the chances anyone at an April conference remembered a single thing you told them on this date?

 

When it comes to marketing and advertising, getting the best bang for your buck is critical.

 

Are you getting the best bang for your buck?

 

If you're not, let us help.

 

Curt Gifford  

cgifford@taii.com
770-367-4823

 

Helen Roush

helen.roush@taii.com

937-403-8602 


Jim Thompson
jthompson@taii.com
678-206-6010
 

More Paperitalo Resources on Marketing...          

Thoughts on Marketing, Episode 1
  The need for marketing, no matter your business.

Thoughts on Marketing, Episode 2
  One of the most effective marketing tools--if you have the patience.

Thoughts on Marketing, Episode 3
  The power of the QR Code and other techniques.


 
ABOUT PAPERITALO PUBLICATIONS

 "Paperitalo" (pop-er-ree-towel-o) is Finnish for "Paper House."  We produce and distribute, electronically only, many publications dealing with all matters in the pulp and paper industry worldwide.  You can see a list of these here.  Additionally, we broadcast live, and in podcast form, from  Pulp and Paper Radio International.

Our print publications are the highest ranked publications in the pulp and paper industry worldwide according to alexa.com.  We publish our and our major competitors' Alexa rankings each Monday here.

We currently experience around 20,000-plus clicks, or as we like to call them "touches", every day from around the world.  This means on average, every minute of every day, slightly more than 14 people choose to click on to one of our publications or podcasts.
Paperitalo Publications, a subsidiary of
Talo Analytic International, Inc.
4018 Keeneland Court
Duluth, Georgia 30096
678-206-6010

Vice President, Content Channels--Steve Roush

Sales Manager--Curt Gifford

Regional Sales--Art Burgess

Vice President, Communication Sciences--Helen Roush

CEO & Executive Editor--Jim Thompson

Vice President, Operations--Allison Gifford
Talo Analytic International, Inc.
4018 Keeneland Court
Duluth, Georgia 30096
678-206-6010