I think we can all agree that no matter what we do, we always want to get the best bang for our buck.
Whether it's shopping for groceries, buying supplies or marketing our products and services, we strive to make sure that money is effectively and well-spent.
Simply put, we all want to ensure we get the most out of the funds we have and the funds we spend - and we want to ensure that we get the biggest and best return on our investments as possible.
When it comes to marketing and advertising, there are a variety of avenues you can take to promote your company, your products and the services you offer.
Let's examine a few of these avenues, shall we?
One avenue that is used is attending trade shows. We've all been to trade shows and we all know what they're like - a bunch of people milling around talking to one another, all trying their best to network and communicate. There are travel costs, hotel reservations, registration costs, meal costs and other expenses.
What you would desire here is an attentive audience that will listen and be receptive to your message, your products, your services, but what do you usually get instead? Audiences that basically talk at each other. How much quality time do you really get around these folks?
Let's move on.
Another avenue that is used is presenting technical conference papers, which take time and money to write - and time and money to present. And consider the audience, how big is the audience for these presentations?
And, of course, you can get your message out by hiring folks that you pay to sell your company, products and services.
We offer another way of marketing your company, your products and your services - we call this the Paperitalo Method.
The Paperitalo Method involves marketing and advertising on our top-ranked websites, our online radio show, our various newsletters and via social media.
You may have heard us refer to the term "touches" before. Currently at Paperitalo Publications, we experience around 20,000-plus clicks, or "touches," every day from around the world. This means on average, every minute of every day, slightly more than 14 people choose to click on one of our publications or podcasts.
Of the methods we've described above, let's break down the all-important best bang for your buck.
Now, let's say you're considering using your advertising and marketing funds on attending a trade conference, but are also considering advertising on Pulp & Paper Radio International.
Let's crunch some numbers (See graph at very top and below)...
As you can see above, just at Week 10 in a year, contact time via advertising on Pulp & Paper Radio International has already exceeded the total maximum time at a conference by close to 14 percent - and, yes, there are 42 more weeks in a year. And at the end of 2014, if you're attending a conference today, right now, what are the chances anyone at an April conference remembered a single thing you told them on this date?
When it comes to marketing and advertising, getting the best bang for your buck is critical.
Are you getting the best bang for your buck?
If you're not, let us help.
Curt Gifford
[email protected]
770-367-4823
Helen Roush
[email protected]
937-403-8602
Jim Thompson
[email protected]
678-206-6010