AA Logo


Paperitalo Publications
Talo Analytic International, Inc.
March 2014
Benefits of online advertising
Older Issues
More marketing resources
This objective of this newsletter is to clarify and debunk the world of electronic advertising.  If this does not interest you or is not in your line of work, please kindly unsubscribe below.  We certainly don't want to clutter your inbox with irrelevant material.

Benefits of online advertising


When growing a business, you need to take a multifaceted approach to succeed. We consider online advertising to be an important part of this. There are many ways that online advertising will grow your business.

Consider the following:

Speed of Contact: Online advertising is advantageous to having a potential customer quickly respond to your marketing efforts because they are only a click away from you.

Cost: The cost of online advertising is cheaper than traditional advertising based on business needs between the two.

Brand awareness: Online advertising in general is important because it is the most efficient means of building name brand recognition to a focused and large audience.

Audience: By marketing in specific online locations, you know your audience and can cater your advertisements to their needs. Relying solely on your company website for advertising is the wrong approach, as this alone doesn't draw traffic to it. The correct way to draw traffic to your website is through advertising in specific locations.

Data analysis: Online advertising has data that can be tracked and used for the benefit of the advertiser. This could include click thru data or get as specific as seeing who has clicked on your advertisement.

As a business, you need to decide what is important for your bottom line. We hope that you take advertising seriously when planning prospective budgets for this reason. Limiting costs in advertising will limit your market. This will sacrifice your future for an "assumed" benefit in the present.



Curt Gifford


Helen Roush



Jim Thompson

More Paperitalo Resources on Marketing...          

Thoughts on Marketing, Episode 1
  The need for marketing, no matter your business.

Thoughts on Marketing, Episode 2
  One of the most effective marketing tools--if you have the patience.

Thoughts on Marketing, Episode 3
  The power of the QR Code and other techniques.


 "Paperitalo" (pop-er-ree-towel-o) is Finnish for "Paper House."  We produce and distribute, electronically only, many publications dealing with all matters in the pulp and paper industry worldwide.  You can see a list of these here.  Additionally, we broadcast live, and in podcast form, from  Pulp and Paper Radio International.

Our print publications are the highest ranked publications in the pulp and paper industry worldwide according to alexa.com.  We publish our and our major competitors' Alexa rankings each Monday here.

We currently experience around 20,000-plus clicks, or as we like to call them "touches", every day from around the world.  This means on average, every minute of every day, slightly more than 14 people choose to click on to one of our publications or podcasts.
Paperitalo Publications, a subsidiary of
Talo Analytic International, Inc.
4018 Keeneland Court
Duluth, Georgia 30096

Publisher & Editor--Steve Roush

Sales Manager--Curt Gifford

Senior Sales-- Wayne Bucher

Regional Sales--Art Burgess

Vice President, Communication Sciences--Helen Roush

CEO & Executive Editor--Jim Thompson

Vice President, Operations--Allison Gifford
Talo Analytic International, Inc.
4018 Keeneland Court
Duluth, Georgia 30096