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Paperitalo Publications
Talo Analytic International, Inc.
February 2014
Marketing, social media and name recognition
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This objective of this newsletter is to clarify and debunk the world of electronic advertising.  If this does not interest you or is not in your line of work, please kindly unsubscribe below.  We certainly don't want to clutter your inbox with irrelevant material.

Marketing, social media and name recognition


Efficient advertising takes innovation and knowledge of how to best reach your market. Paperitalo Publications has taken this to the next level by being an innovator in social media for the Pulp and Paper Industry.

Our platform has always been online, and because of this we have used social media for years and have created focused advertising campaigns through this platform.

We regularly use LinkedIn because it is the No. 1-ranked social media networking site for professionals with 238 million users. In addition to being a valuable tool for individuals, LinkedIn can also provide advantages for business-to-business marketers.

LinkedIn is one of the fastest growing social media platforms. Paperitalo Publications has built a following with dozens of LinkedIn groups (including many of our own) that have a collective 170,000-plus members in the basic pulp and paper manufacturing industry. We can help you build name brand awareness within a specific audience through LinkedIn. Paperitalo Publications is the recognized brand name among this important audience.

Folks in these groups know us, as we've been on LinkedIn since its infancy. Today, pretty much every professional is on LinkedIn and professionals in our industry see our content and then read it on our websites (Nip Impressions and PaperMoney) and various newsletters. And when they do this, they see the brands and messages of those who partner with Paperitalo Publications and advertise with us.

How do we know this?

Professionals regularly comment on our LinkedIn posts and discuss the issues, our websites are the Top 2 in the industry per the Worldwide Alexa Rankings, and our newsletters are eagerly read by thousands. And our radio show, Pulp & Paper Radio International, is the industry's first online radio program devoted exclusively to the pulp and paper industry, and is listened to each week by many.

Paperitalo Publications has been digitally native since its start. This has given us knowledge and foresight into the online business of the Pulp and Paper Industry that other companies do not have. If you are ready to take advantage of what Paperitalo Publications has to offer, or would simply like to know more, don't hesitate to contact us today!


Curt Gifford
[email protected]


Helen Roush

[email protected]


Jim Thompson
[email protected]

More Paperitalo Resources on Marketing...          

Thoughts on Marketing, Episode 1
  The need for marketing, no matter your business.

Thoughts on Marketing, Episode 2
  One of the most effective marketing tools--if you have the patience.

Thoughts on Marketing, Episode 3
  The power of the QR Code and other techniques.


 "Paperitalo" (pop-er-ree-towel-o) is Finnish for "Paper House."  We produce and distribute, electronically only, many publications dealing with all matters in the pulp and paper industry worldwide.  You can see a list of these here.  Additionally, we broadcast live, and in podcast form, from  Pulp and Paper Radio International.

Our print publications are the highest ranked publications in the pulp and paper industry worldwide according to alexa.com.  We publish our and our major competitors' Alexa rankings each Monday here.

We currently experience around 20,000-plus clicks, or as we like to call them "touches", every day from around the world.  This means on average, every minute of every day, slightly more than 14 people choose to click on to one of our publications or podcasts.
Paperitalo Publications, a subsidiary of
Talo Analytic International, Inc.
4018 Keeneland Court
Duluth, Georgia 30096

Publisher & Editor--Steve Roush

Sales Manager--Curt Gifford

Senior Sales-- Wayne Bucher

Regional Sales--Art Burgess

Vice President, Communication Sciences--Helen Roush

CEO & Executive Editor--Jim Thompson

Vice President, Operations--Allison Gifford
Talo Analytic International, Inc.
4018 Keeneland Court
Duluth, Georgia 30096