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Paperitalo Publications
Talo Analytic International, Inc.
May 2014
IN THIS ISSUE
Building Business
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More marketing resources
This objective of this newsletter is to clarify and debunk the world of electronic advertising.  If this does not interest you or is not in your line of work, please kindly unsubscribe below.  We certainly don't want to clutter your inbox with irrelevant material.
 
 
Building Business 

 

The main goal of every company is to generate revenue. A company can increase sales leads through the use of effective prospecting.

 

Salespersons can be used as a tool for prospecting, but they are not the best way to prospect.  

 

Online advertising finds prospects in a manner that is not only cheaper, but also more time efficient.  

 

The overall cost of putting your name in strategic online marketing locations, such as Nip Impressions and PaperMoney, will be cheaper than having one of your salespersons dialing for dollars.  The reason why is simple. The volume of people that see your company name through online advertising will be not only be much higher, but also the cost of online advertising is much cheaper than the cost of putting a salesman in front of a business.

 

The people who view your advertisements on Paperitalo Publications are people in the industry.

 

These people who view your advertisement can quickly gain information about your products and services, which in turn could potentially build your list of prospects.  

 

Online advertising is more time efficient since it takes much longer for a salesperson to contact leads in order to arrange a potential sales meeting. Not to mention the travel time and related costs that would be involved to make a formal sales presentation.  Further, based on average sales numbers, it will take much longer for a salesperson to find the right number of good prospects. However, a well-placed online advertisement could be viewed by thousands within a very short period of time.

 

Online advertising can help you achieve your main goal. 

 

Curt Gifford  

cgifford@taii.com
770-367-4823

 

Helen Roush

helen.roush@taii.com

937-403-8602 


Jim Thompson
jthompson@taii.com
678-206-6010 

More Paperitalo Resources on Marketing...          

Thoughts on Marketing, Episode 1
  The need for marketing, no matter your business.

Thoughts on Marketing, Episode 2
  One of the most effective marketing tools--if you have the patience.

Thoughts on Marketing, Episode 3
  The power of the QR Code and other techniques.


 
ABOUT PAPERITALO PUBLICATIONS

 "Paperitalo" (pop-er-ree-towel-o) is Finnish for "Paper House."  We produce and distribute, electronically only, many publications dealing with all matters in the pulp and paper industry worldwide.  You can see a list of these here.  Additionally, we broadcast live, and in podcast form, from  Pulp and Paper Radio International.

Our print publications are the highest ranked publications in the pulp and paper industry worldwide according to alexa.com.  We publish our and our major competitors' Alexa rankings each Monday here.

We currently experience around 20,000-plus clicks, or as we like to call them "touches", every day from around the world.  This means on average, every minute of every day, slightly more than 14 people choose to click on to one of our publications or podcasts.
Paperitalo Publications, a subsidiary of
Talo Analytic International, Inc.
4018 Keeneland Court
Duluth, Georgia 30096
678-206-6010

Vice President, Content Channels--Steve Roush

Sales Manager--Curt Gifford

Regional Sales--Art Burgess

Vice President, Communication Sciences--Helen Roush

CEO & Executive Editor--Jim Thompson

Vice President, Operations--Allison Gifford
Talo Analytic International, Inc.
4018 Keeneland Court
Duluth, Georgia 30096
678-206-6010