The main goal of every company is to generate revenue. A company can increase sales leads through the use of effective prospecting.
Salespersons can be used as a tool for prospecting, but they are not the best way to prospect.
Online advertising finds prospects in a manner that is not only cheaper, but also more time efficient.
The overall cost of putting your name in strategic online marketing locations, such as Nip Impressions and PaperMoney, will be cheaper than having one of your salespersons dialing for dollars. The reason why is simple. The volume of people that see your company name through online advertising will be not only be much higher, but also the cost of online advertising is much cheaper than the cost of putting a salesman in front of a business.
The people who view your advertisements on Paperitalo Publications are people in the industry.
These people who view your advertisement can quickly gain information about your products and services, which in turn could potentially build your list of prospects.
Online advertising is more time efficient since it takes much longer for a salesperson to contact leads in order to arrange a potential sales meeting. Not to mention the travel time and related costs that would be involved to make a formal sales presentation. Further, based on average sales numbers, it will take much longer for a salesperson to find the right number of good prospects. However, a well-placed online advertisement could be viewed by thousands within a very short period of time.
Online advertising can help you achieve your main goal.
Curt Gifford
cgifford@taii.com
770-367-4823
Helen Roush
helen.roush@taii.com
937-403-8602
Jim Thompson
jthompson@taii.com
678-206-6010
