Ever since Paperitalo Publications came on the scene, we have found our competitors' reactions interesting. These reactions have ranged from polite to haughty to downright rude. I am thinking in particular of the one that is "downright rude." The shriller they get, the more our credibility builds. After all, what are they afraid of now, and what were they afraid of then, especially back in the days not so long ago when we were just get started?
You may have a similar problem in your business. How you react is important. First off, if you have a competitor continually trashing your business and you know you are managing an ethical and reputable business, pat yourself on the back. They are endorsing you.
Second, you may need to do damage control in your marketplace. The casual observer hearing negatives about your business may take them at face value. You need to address this potential pitfall. The incorrect way to address this is to bite back. That makes you no better than your competitor.
The effective way to address this is to collectively hold your head high as a company and refute with facts. Facts about your products, facts about your service and facts about your customer satisfaction will win the day. One of the most economical ways to deliver these facts is through your advertising budget. Hard hitting ads that discuss product and service performance, coupled with actual customer testimonials will win the day. We can help; just call one of our advertising staff -- today.
Jim Thompson is CEO and Executive Editor of Paperitalo Publications. He can be reached by email at jthompson@taii.com.
For more information on Paperitalo Publications, feel free to contact:
Curt Gifford
cgifford@taii.com
770-367-4823
Helen Roush
helen.roush@taii.com
937-403-8602
Jim Thompson
jthompson@taii.com
678-206-6010
100% Renewal Rate
Something to think about when you consider where to spend your advertising dollars this year--what media company in the pulp and paper industry can say it has experienced a 100% renewal rate with its advertisers in 2014? Paperitalo Publications. Our service after the sale, our delivery of what we say we can deliver, our monthly correspondence all add up to a relationship people want to continue. Do you feel this way about your current advertising media? Perhaps it is time for you to take a look at Paperitalo Publications.
