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Paperitalo Publications
Talo Analytic International, Inc.
19 Sept 2014
IN THIS ISSUE
Advertising in Media today
Older Issues
More marketing resources
This objective of this newsletter is to clarify and debunk the world of electronic advertising.  If this does not interest you or is not in your line of work, please kindly unsubscribe below.  We certainly don't want to clutter your inbox with irrelevant material.
 

Advertising in Media today 

 

 

Technology is always advancing, not only in pulp and paper mills, but throughout society. Digital devices such as desktop and laptop computers, tablets, and smart phones have become the principle tools people utilize to obtain information in both their personal and professional lives.

 

According to the Nielsen Group, the average consumer has four digital devices and uses them up to 60 hours a week.  From this, it is an easy assumption that potential customers in the pulp and paper industry are active on these devices.  

 

People in the general public often complain about advertising. They feel that they are bombarded with radio and television commercials. But note this: people in the pulp and paper industry do not complain about advertising directed to them. On the contrary, they rely on pulp and paper supplier advertising to help them stay informed about developments in materials and technology. Businesses that understand this must also understand than there has been a virtual revolution in how and where they can communicate with potential customers.

 

Except for a few special interest publications, most printed media today are either dead or dying. The monthly magazines formerly directed to the pulp and paper industry are no longer in print. This is due at least in part to a massive movement toward utilizing online resources to obtain information, because those resources can be accessed easily and often.

 

Industry websites such as www.NipImpressions.com and www.Globalpapermoney.com are thriving and growing because of the widespread pulp and paper business transition from printed communications to the Internet. These Paperitalo Publications websites are content focused and highly ranked. Industry leaders and decision makers look to them for industry news.

 

Using technology successfully to interact with potential clients requires creativity and a tightly focused strategy. Creative advertising imparts information quickly and pleasantly. A correct and effective strategy requires understanding the needs of mills and shaping messages targeted toward those needs.

 

A social media component, such as LinkedIn, is important in an advertising strategy. Media outlets, such as Pulp & Paper Radio International or other industry-focused websites, are also important components of an effective strategy.

 

LinkedIn has more than 300 million users. Businesses that advertise on LinkedIn can connect with their customers, share and receive industry insights, and interact with the right prospects. Paperitalo Publications distributes content on LinkedIn to more than 180,000 members through various industry-focused groups, including the Talotech and Cellulose Community groups. Paperitalo Publications has the largest media presence on LinkedIn of any organization connected to the pulp and paper industry.

 

Pulp & Paper Radio International is the only radio program dedicated to the industry. Its online format is conveniently accessed, and its high-quality content has brought steady growth. Its audience size means that a 30-second radio spot has the potential of reaching listeners 50,000 times during a year. 

 

Changing the methods of a company's advertising requires some adjustment in corporate thinking, but the end results will justify the means. Embracing how customers think in an evolving world of electronic media communications can put a company ahead of the curve.

 

Digital advertising is today the most effective method for advertising products and services to the pulp and paper industry.

 

Curt Gifford is Sales Manager of Paperitalo Publications. He can be reached by email at cgifford@taii.com

For more information on Paperitalo Publications, feel free to contact:    

 

Curt Gifford  

cgifford@taii.com
770-367-4823

 

Helen Roush

helen.roush@taii.com

937-403-8602 


Jim Thompson
jthompson@taii.com
678-206-6010

  

 

 

100% Renewal Rate

 

Something to think about when you consider where to spend your advertising dollars this year--what media company in the pulp and paper industry can say it has experienced a 100% renewal rate with its advertisers in 2014? Paperitalo Publications. Our service after the sale, our delivery of what we say we can deliver, our monthly correspondence all add up to a relationship people want to continue. Do you feel this way about your current advertising media? Perhaps it is time for you to take a look at Paperitalo Publications.  


Older issues....

12 September 2014 Issue 

 

5 September 2014 Issue   

 

29 August 2014 Issue   

 

22 August 2014 Issue   

 

15 August 2014 Issue 

 

8 August 2014 Issue 

 

1 August 2014 Issue  

 

July 2014 Issue 

 

June 2014 Issue   

 

May 2014 Issue 

 

Special April 2014 Issue  

 

April 2014 Issue   

 

March 2014 Issue   

 

February 2014 Issue  

 

January 2014 Issue 

 

December 2013 Issue 

 

November 2013 Issue 

   

October 2013 Issue 

 

September 2013 Issue 

 

August 2013 Issue   

 

July 2013 Issue  

 

June 2013 Issue

 

May 2013 Issue 

 

April 2013 Issue   

 

March 2013 Issue 

 

February 2013 Issue    

 

January 2013 Issue 

 

December 2012 Issue    

 

Advertising Arguments Special 1 Dec 2012  

 

November 2012 Issue 

 

October 2012 Issue

September 2012 Issue

August 2012 Issue


More Paperitalo Resources on Marketing...          

Thoughts on Marketing, Episode 1
  The need for marketing, no matter your business.

Thoughts on Marketing, Episode 2
  One of the most effective marketing tools--if you have the patience.

Thoughts on Marketing, Episode 3
  The power of the QR Code and other techniques.
 

 

ABOUT PAPERITALO PUBLICATIONS

 "Paperitalo" (pop-er-ree-towel-o) is Finnish for "Paper House."  We produce and distribute, electronically only, many publications dealing with all matters in the pulp and paper industry worldwide.  You can see a list of these here.  Additionally, we broadcast live, and in podcast form, from  Pulp and Paper Radio International.

Our print publications are the highest ranked publications in the pulp and paper industry worldwide according to alexa.com.  We publish our and our major competitors' Alexa rankings each Monday here.

We currently experience around 20,000-plus clicks, or as we like to call them "touches", every day from around the world.  This means on average, every minute of every day, slightly more than 14 people choose to click on to one of our publications or podcasts.
Paperitalo Publications, a subsidiary of
Talo Analytic International, Inc.
4018 Keeneland Court
Duluth, Georgia 30096
678-206-6010

Vice President, Content Channels--Steve Roush

Sales Manager--Curt Gifford

Regional Sales--Art Burgess

Vice President, Communication Sciences--Helen Roush

CEO & Executive Editor--Jim Thompson

Vice President, Operations--Allison Gifford
Talo Analytic International, Inc.
4018 Keeneland Court
Duluth, Georgia 30096
678-206-6010