Many venues for advertising are available today. But if you have worked only a few years in the pulp and paper industry, you know that has not always been the case.
Not so long ago, if you wanted to tell pulp and paper mills about your product or service, you simply examined four or five magazine publications directed to the North American industry and placed your advertisement in one or more of them. Formats varied, but these publications were monthly magazines. They were generally good examples of industrial journalism and targeted, helpful information. Unfortunately, none of them exist today in their once-praiseworthy forms. The pulp and paper world changed, advertising budgets shrank and paper industry monthly magazines gradually folded.
But nature abhors a vacuum, and as the printed advertising vehicles disappeared, the actual number of available advertising venues increased radically. Paperitalo Publications replaced ink with electronics. We make words and images on the Internet tell advertisers' stories without recourse to paper. In an increasing number of cases, the advertisements on our Internet news and features offerings tell the sponsors' stories with sound as well as sight. And the pictures may even be in motion picture form in a video. Video is not a problem on the Internet; on the contrary, it is easy to do. Just ask the people at Paperitalo Publications.
Paperitalo Publications has been in the forefront of electronic media for years. Paperitalo today publishes on the Internet such features as Nip Impressions (www.nipimpressions.com); PaperMoney (globalpapermoney.com); the monthly Capital Arguments newsletter for project managers, engineers and purchasing managers. We also offer a radio program on the Internet, Pulp & Paper Radio International (www.pnpri.com), complete with professionally prepared and voiced commercial announcements.
This is far from a complete list of what Paperitalo Publications does. You can check out more Paperitalo Publications offerings at Paperitalo.com.
Chuck Swann is Senior Editor of Paperitalo Publications. He can be reached by email at chuck.swann@taii.com. For more information on Paperitalo Publications, feel free to contact:
Curt Gifford
cgifford@taii.com
770-367-4823
Helen Roush
helen.roush@taii.com
937-403-8602
Jim Thompson
jthompson@taii.com
678-206-6010
100% Renewal Rate
Something to think about when you consider where to spend your advertising dollars this year--what media company in the pulp and paper industry can say it has experienced a 100% renewal rate with its advertisers in 2014? Paperitalo Publications. Our service after the sale, our delivery of what we say we can deliver, our monthly correspondence all add up to a relationship people want to continue. Do you feel this way about your current advertising media? Perhaps it is time for you to take a look at Paperitalo Publications.
