The Building Business Value newsletter has one purpose - to assist midmarket business leaders in their never-ending quest to build better companies. Whether you are the CEO of your own company, a senior manager of a business unit, or a leader in a company that serves those in the mid market, you will find something in each newsletter to help you serve your stakeholders. Each month we will cover a variety of topics, all focused on leading in the mid market.
We are very conscious that you spend much of your day buried in e-mail, so it is with your permission that we send this newsletter your way.
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Building a Legacy
What's the 'legacy' aspect of your major change? | |
Midmarket business leaders are not always thinking about their legacy, but it's something to keep in the back of your mind. When engaging your leadership team on any change initiative, it's best to keep in mind the emotional, intellectual and spiritual, or legacy aspect of your major change. Once you've got them open on an emotional level to making the change you wish to pursue, and you have them satisfied from an intellectual perspective that your approach makes rational sense, it's time to convey to your leaders the spiritual or legacy aspect of the work at hand. This concept can be explained using the story of a man who passes three ditch diggers working in the hot sun. He asks the first ditch digger what he's doing.
Read More ... |
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Marty to present at the
West Virginia High Tech Consortium
In an interactive format, Marty O'Neill presents a roadmap to premium value through The Value Building ProcessTM and the book Building Business Value; How to Command a Premium Price For Your Midsized Company.
Value to Attendees: Attendees will leave with an ability to take stock of their current situation and an understanding of what drives value in their business through the use of market tested assessment tools. You'll learn how to augment their planning process with techniques and methods in creating consensus on their corporate vision and how to bridge the gap from the current state to the future state. Finally, you'll use templates for building value transforming initiatives that balance risk and return.
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| Good Reads...
My latest favorites | |
 Chip and Dan Heath have done something most of us work a lifetime on. They've taken a complex problem and given us a simple solution. "Made to Stick" offers great advice on the benefits of being unexpected when trying to sell your ideas. They show you the value of being credible and concrete so you will be more believable. Their book is full of examples of what great story tellers have known for centuries ... if you want people to take action, find a way to connect emotionally. The book is an enjoyable and easy read and an asset to any library.
Made to Stick: Why Some Ideas Survive and Others Die
by Chip Heath, Dan Heath
 Visit me on LinkedIn for more reviews
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Is Your Strategy in Place for 2012?
"Strategy 2012" is a short but intense planning process designed to establish a clear direction and create alignment among the company's leadership. The lack of a clear, concise, and actionable direction often leaves company leadership rudderless.
Our four step process will create three transformational, strategic initiatives based on your current situation, the market conditions, and your long range objectives. When executed, each initiative will move your company in the right direction.
Testimonials
"Gave me different tools to analyze where we are and a new perspective on how to get to where we want to go"
"This is a low risk/high impact - a no brainer"
"This can help my leadership team really get it"
"Helped me make sure everyone is on the same page and has the same vision"
"I realized the internal processes were not keeping up with the external processes in the company"
"Presented a simple way to list the top things we have to do"
We'll also provide a complimentary individual
"Executive Success Insights®" profile to the leadership team, which will enhance communications and give you a running start in implementing your strategy.
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As a business operator, I have been in a position to lead a company during troubled times. Concerns over the direction of the company, sleepless nights worrying about debt and cash flow, high anxiety over closing a deal or a transaction - the challenges seem endless. But I've also experienced the highs of leadership - the real joy of meeting client needs, the fulfillment of shaping a team, and the satisfaction of watching a vision become a reality. As tough as it can be, there is really nothing quite like being a leader in the midmarket.
It is my sincere desire that this newsletter will support leaders in the midmarket as they navigate their way to building stronger, more valuable companies. I welcome your comments.
Sincerely,
Marty
Martin O'Neill
Corsum Consulting, LLC
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A resource full of smart ideas to help educate and inspire decision-makers.
Each issue includes features, interviews, case studies, columns and other departments designed to help this region's CEOs face the daily challenge of running a business. | |
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| | Marty O'Neill | Marty O'Neill founded Corsum Consulting, which focuses on one goal: helping companies build business value. He is a frequent speaker and consultant on leadership, corporate culture and building business value and is the author of The Power of an Internal Franchise (Third Bridge Press),
Building Business Value (Third Bridge Press) and the co-author of Act Like an Owner (Wiley). As a business operator, Marty started and sold a company, positioned another for an LBO, and helped a third sell for a significant premium. Marty lives on the Magothy River in Maryland with his wife and three children.
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 | | Luke Garwood | |
Luke Garwood has owned and operated technology-based businesses for the past 21 years. He has professional experience in leading Information Technology (IT), Systems Integration, and Construction companies. His specialization is in operational excellence. He has been heavily involved in start-up and high-growth companies for most of his career. He has extensive experience in the overall development and delivery of technology-based solutions, services, and products to the commercial, federal, state, and non-profit sectors. Luke has performed many functions across the companies he has been involved with to include general operations, service delivery, product management, sales, marketing, strategic planning, leadership development and vendor management.
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Subscribe to Marty's Blog!
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"If your actions create a legacy that inspires others to dream more, learn more, do more and become more, then, you are an excellent leader."
~ Dolly Parton
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