The Building Business Value newsletter has one purpose - to assist midmarket business leaders in their never-ending quest to build better companies. Whether you are the CEO of your own company, a senior manager of a business unit, or a leader in a company that serves those in the mid market, you will find something in each newsletter to help you serve your stakeholders. Each month we will cover a variety of topics, all focused on leading in the mid market.
We are very conscious that you spend much of your day buried in e-mail, so it is with your permission that we send this newsletter your way.
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4 Pitfalls to Watch For in Your New Year's Strategy
It's a new beginning, a new year!
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You've come up with your three top transformational initiatives for 2012. Like most leaders, you're jazzed about the new beginning, the new year. Here a four pitfalls you may run into as you work to implement your new year's strategy.
1. Complacency Think about any major transformation you've made in your life. Whether it was loosing weight, climbing a mountain or becoming a certified diver. There was always an exciting, emotional reason behind what you were doing. Far too many corporate initiatives are supported by spread-sheets and board room logic. These are important, but they don't inspire people to act. Find a way to make an emotional connection to the change and loose the complacency.
2. Lack of a Broad-based Implementation Team. You may be the leader but you're not going to be able to accomplish big changes without a coalition behind you. The coalition needs to be broad at the beginning of the change and deep at the end or completion of the change. In other words, find evangelists to support the change throughout the organization and then build depth as you go.
Read More ... |
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Happy New Year!
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Help your clients prosper in 2012!
Purchase 10 or more copies (limit 100) of either book for $9.99 each ~ the price of the Kindle version!
Offer good through January 30, 2012
For ordering information or other inquiries, please visit
Corsum Consulting at
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| Good Reads...
My latest favorites | |
The Back of the Napkin (Expanded Edition): Solving Problems and Selling Ideas with Pictures
by Dan Roam
 Visit me on LinkedIn for more reviews
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Is Your Strategy in Place for 2012?
"Strategy 2012" is a short but intense planning process designed to establish a clear direction and create alignment among the company's leadership. The lack of a clear, concise, and actionable direction often leaves company leadership rudderless.
Our four step process will create three transformational, strategic initiatives based on your current situation, the market conditions, and your long range objectives. When executed, each initiative will move your company in the right direction.
Testimonials
"Gave me different tools to analyze where we are and a new perspective on how to get to where we want to go"
"This is a low risk/high impact - a no brainer"
"This can help my leadership team really get it"
"Helped me make sure everyone is on the same page and has the same vision"
"I realized the internal processes were not keeping up with the external processes in the company"
"Presented a simple way to list the top things we have to do"
We'll also provide a complimentary individual
"Executive Success Insights®" profile to the leadership team, which will enhance communications and give you a running start in implementing your strategy.
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As a business operator, I have been in a position to lead a company during troubled times. Concerns over the direction of the company, sleepless nights worrying about debt and cash flow, high anxiety over closing a deal or a transaction - the challenges seem endless. But I've also experienced the highs of leadership - the real joy of meeting client needs, the fulfillment of shaping a team, and the satisfaction of watching a vision become a reality. As tough as it can be, there is really nothing quite like being a leader in the midmarket.
It is my sincere desire that this newsletter will support leaders in the midmarket as they navigate their way to building stronger, more valuable companies. I welcome your comments.
Sincerely,
Marty
Martin O'Neill
Corsum Consulting, LLC
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A resource full of smart ideas to help educate and inspire decision-makers.
Each issue includes features, interviews, case studies, columns and other departments designed to help this region's CEOs face the daily challenge of running a business. | |
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| | Marty O'Neill | Marty O'Neill founded Corsum Consulting, which focuses on one goal: helping companies build business value. He is a frequent speaker and consultant on leadership, corporate culture and building business value and is the author of The Power of an Internal Franchise (Third Bridge Press),
Building Business Value (Third Bridge Press) and the co-author of Act Like an Owner (Wiley). As a business operator, Marty started and sold a company, positioned another for an LBO, and helped a third sell for a significant premium. Marty lives on the Magothy River in Maryland with his wife and three children.
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 | | Luke Garwood | |
Luke Garwood has owned and operated technology-based businesses for the past 21 years. He has professional experience in leading Information Technology (IT), Systems Integration, and Construction companies. His specialization is in operational excellence. He has been heavily involved in start-up and high-growth companies for most of his career. He has extensive experience in the overall development and delivery of technology-based solutions, services, and products to the commercial, federal, state, and non-profit sectors. Luke has performed many functions across the companies he has been involved with to include general operations, service delivery, product management, sales, marketing, strategic planning, leadership development and vendor management.
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Subscribe to Marty's Blog!
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"Cheers to a new year and another chance for us to get it right."
~ Oprah Winfrey
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A number of years ago a colleague and I were leaving a client's office in Norfolk, VA when my colleague noticed the back cover of a magazine with an advertisement for a router (yes, this was when I actually had a few technical skills!). He grabbed the magazine and ran back into the client's office and began drawing a network diagram with the magazine router photo on the back. He got his point across and we won the work. Well Dan Roam's book teaches you an even more simple way to get your point across. I picked the original book in 2008 and have used it ever since. I've been able to sell my ideas more effectively without getting bogged down in wordy PowerPoint slides. I use very few of the 'developing ideas' tools but the 'selling tool' ideas are excellent. It is a great way to break away from the death by PowerPoint syndrome!
