The Building Business Value newsletter has one purpose - to assist midmarket business leaders in their never-ending quest to build better companies. Whether you are the CEO of your own company, a senior manager of a business unit, or a leader in a company that serves those in the mid market, you will find something in each newsletter to help you serve your stakeholders. Each month we will cover a variety of topics, all focused on leading in the mid market.
We are very conscious that you spend much of your day buried in e-mail, so it is with your permission that we send this newsletter your way.
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| The Two Critical Elements of Strategy
Well Defined & Clearly Communicated! | You've come up with a new strategy as a result of your most recent off-site meeting. Great!
Now how are you going to get the word out to your one thousand employees? Are you getting posters designed to illustrate your new mission, vision, or purpose? Are you stuffing paycheck envelopes with a document listing the five new goals of the organization? Are you creating FAQs for your mid level leaders so they can play an active part in rolling out your new strategy?
Well, the sad truth is, most midmarket companies don't take these actions. If they establish a new strategy, it's often rather complicated and the CEO fails to share it with others; for some reason, they keep it a secret! Other times, a CEO does try to get the word out but does so in a way that the Reverend Bill Hybels of Willow Creek Community Church calls the "Mt. Sinai approach." He came up with this phrase because Moses came down from Mt. Sinai with the two tablets denoting the Ten Commandments and demanded that they be followed. That top-down approach might have worked for Moses, but it doesn't work in today's business climate!
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Is Your Strategy in Place for 2012?
"Strategy 2012" is a short but intense planning process designed to establish a clear direction and create alignment among the company's leadership. The lack of a clear, concise, and actionable direction often leaves company leadership rudderless.
Our four step process will create three transformational, strategic initiatives based on your current situation, the market conditions, and your long range objectives. When executed, each initiative will move your company in the right direction.
Testimonials
"Gave me different tools to analyze where we are and a new perspective on how to get to where we want to go"
"This is a low risk/high impact - a no brainer"
"This can help my leadership team really get it"
"Helped me make sure everyone is on the same page and has the same vision"
"I realized the internal processes were not keeping up with the external processes in the company"
"Presented a simple way to list the top things we have to do"
Download a Flyer Now
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| Executive Development Programs
3 Points to Consider ... | |
Should you sign up for that executive education program you've been considering for the last two years? Well to make this short, in a word, YES! But before you cut the check, make sure it's right for you.
I had the opportunity to attend a recent graduation ceremony for Harvard Business School's Owner / President Management (OPM) Program. A friend of mine attended this three-year program (three weeks per year on campus) that is designed specifically for the midmarket owner/president. I've known three other business leaders to graduate from this program and they all rave about how it helped clarify their strategy, open their minds to new and innovative opportunities and extend their personal network. So Harvard's OPM gets the "A".
But what else is out there? Fortunately, there are a ton of terrific mid-level and executive programs available. The trick will be to find the right program for you, your immediate needs and your pocketbook.
Read More ...
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As a business operator, I have been in a position to lead a company during troubled times. Concerns over the direction of the company, sleepless nights worrying about debt and cash flow, high anxiety over closing a deal or a transaction - the challenges seem endless. But I've also experienced the highs of leadership - the real joy of meeting client needs, the fulfillment of shaping a team, and the satisfaction of watching a vision become a reality. As tough as it can be, there is really nothing quite like being a leader in the midmarket.
It is my sincere desire that this newsletter will support leaders in the midmarket as they navigate their way to building stronger, more valuable companies. I welcome your comments.
Sincerely,
Marty
Martin O'Neill
Corsum Consulting, LLC
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| | Marty O'Neill | Marty O'Neill founded Corsum Consulting, which focuses on one goal: helping companies build business value. He is a frequent speaker and consultant on leadership, corporate culture and building business value and is the author of The Power of an Internal Franchise (Third Bridge Press),
Building Business Value (Third Bridge Press) and the co-author of Act Like an Owner (Wiley). As a business operator, Marty started and sold a company, positioned another for an LBO, and helped a third sell for a significant premium. Marty lives on the Magothy River in Maryland with his wife and three children.
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"Leaders establish the vision for the future and set the strategy for getting there; they cause change. They motivate and inspire others to go in the right direction and they, along with everyone else, sacrifice to get there."
~ John Kotter (1947 - ), American Professor at the Harvard Business School and Author | ***********************************
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