The Building Business Value newsletter has one purpose - to assist midmarket business leaders in their never-ending quest to build better companies. Whether you are the CEO of your own company, a senior manager of a business unit, or a leader in a company that serves those in the mid market, you will find something in each newsletter to help you serve your stakeholders. Each month we will cover a variety of topics, all focused on leading in the mid market.
We are very conscious that you spend much of your day buried in e-mail, so it is with your permission that we send this newsletter your way.
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Making Employee Referrals Pay
A Great Way to Build Your Workforce |
Many enduring businesses have been built on the backs of referrals. One customer talks to another and lauds the product they bought or the service they experienced. Word of mouth is a reference to the passing of information from person to person. Originally the term referred specifically to oral communication (literally words from the mouth), but now includes any type of human communication, such as face to face, telephone, email, and text messaging. There is even a Word of Mouth Marketing Association (WOMMA) ... go figure!
For years, the best professional services companies have known that the best technique for recruiting top talent into their organizations was through employee referrals. They found that current employees referring prospective employees was a terrific way to build their workforce.
Read More ... |
Listen in on Marty's interview with Blog Talk Radio's Deidre Hughey of Author Buzz. Tuesday, March 9th from 4 - 4:45pm EST.
A talk radio show for Business and Personal Development Authors. Weekly inspiration for the writer in you! Join Deidre Hughey, as she delves into the author's motivation, their writing process, how they got published, how they market, and the difference it's made in their lives. Each author will also be asked what advice they have for other aspiring authors.
http://www.blogtalkradio.com/DeidreHughey |
| What's the Value of Services Rendered?
Put Your Customers Interests First |
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The air conditioning guy just left you with a $350 bill for what seemed like a few tweaks, a couple turns of a screw and whole bunch of trips between your heat pump and his service van.
So how do you feel about that bill now? Do you wish you had been a member of their 'platinum customer' service plan that gives you free emergency calls during weekends? Do you feel like $350 was a lot of money for 90 minutes of work? Do you wish you had gone to vo-tech in high school, or are you just relieved to have air conditioning again?
If part of your business is service related and I'm actually hard pressed to think about many businesses that don't have a services component, then the question you should be asking yourself every day is this.
What is the value of services rendered AFTER they've been rendered?
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| Do You Have a Great Workplace Story to Share?
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I'm working on another book and I'm looking for 20 Great Workplace Stories. Each story should be about how someone in your workplace (be specific):
- took initiative
- overachieved on a customer expectation
- innovated on a business idea
- lowered costs
- increased productivity
- built a team
- over communicated through a tough business problem
- aligned a team to meet a goal under pressure
Basically, something that made you say WOW. A story you repeat over and over because it is just the kind of behavior you want to see in your company every day.
The DEAL:
Enter a response (just shoot me an email - marty.oneill@corsum.com) by April 1, 2010 and receive a FREE copy of my latest book "Building Business Value." If we use your story in the book, you'll receive two FREE copies of the new book (scheduled for publication in March, 2011).
Entries should be about 300 words and we'll need permission from all parties prior to publication.
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As a business operator, I have been in a position to lead a company during troubled times. Concerns over the direction of the company, sleepless nights worrying about debt and cash flow, high anxiety over closing a deal or a transaction⎯the challenges seem endless. But I've also experienced the highs of leadership⎯the real joy of meeting client needs, the fulfillment of shaping a team, and the satisfaction of watching a vision become reality. As tough as it can be, there is really nothing quite like being a leader in the midmarket.
It is my sincere desire that this newsletter will support leaders in the midmarket as they navigate their way to building stronger, more valuable companies. I welcome your comments.
Sincerely,
Marty
Martin O'Neill
Corsum Consulting, LLC
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| Marty O'Neill |
Marty O'Neill founded Corsum Consulting, which focuses on one goal: helping companies build business value. He is a frequent speaker and consultant on leadership, corporate culture and building business value and is the author of Building Business Value (Third Bridge Press) and the co-author of Act Like an Owner (Wiley). As a business operator, Marty started and sold a company, positioned another for an LBO, and helped a third sell for a significant premium. Marty lives on the Magothy River in Maryland with his wife and three children.
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Building Business Value: How to Command a Premium Price for Your Midsized Company
by Martin O'Neill (Third Bridge Press)
Hardcover 
List Price: $22.95
Our Price: $15.96 Buy Now
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Act Like an Owner Owner: Building an Ownership Culture
by Martin O'Neill (Wiley)
Hardcover
List Price: $39.95
Our Price: $24.53 Buy Now
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