The Building Business Value newsletter has one purpose - to assist midmarket business leaders in their never-ending quest to build better companies. Whether you are the CEO of your own company, a senior manager of a business unit, or a leader in a company that serves those in the mid market, you will find something in each newsletter to help you serve your stakeholders. Each month we will cover a variety of topics, all focused on leading in the mid market. We are very conscious that you spend much of your day buried in e-mail, so it is with your permission that we send this newsletter your way.
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Making the Commitment to Build Value
You and Your Leadership Team Must Commit.
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Nothing gets employees' eyes rolling like a CEO returning on Monday morning from a management seminar with a brilliant new initiative by which the whole company will now be run. If you're going to get your company truly committed to the idea of building enterprise value, you've got to get buy-in from everyone on board. Everyone must share the vision, so you have to find the algorithm for convincing really good people that they want to be part of this process.
How do you, as a C-level executive, create a sense of shared ownership with the entire leadership team? How do you get heads bobbing over this methodology for building value, so that all the thought and dreams actually come to fruition?
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The Power of an Internal Franchise
What if all your employees clearly understood the purpose of your business and focused all their energies on making it successful? Imagine the possibilities if everyone in your organization started thinking and acting like an owner of the bussiness.

The Power of an Internal Franchise offers the tools and strategies to build an ownership culture, put it to work in your business, and share the rewards of ownership with everyone.
You'll discover how to
- Find and keep engaged and entrepreneurial employees
- Brand your workplace and create a destination for employees
- Define your company's operating model and then share it with your employees
- Link employee behavior with business performance
- Focus your entire organization on a business goal
"The Power of an Internal Franchise gives leaders another set of tools to grow their business, build a more engaged workforce, and create an environment where people can become the best version of themselves."
~ Matthew Kelly, New York Times best-selling author of The Dream Manager
Release the power of your people to make your business a raging success!
Pre-Order Your Copy Now
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Good Reads .....
My Latest Favorites |
" The beginning of wisdom is to call things by their right name." This Confucian reference was quoted early and it provided a context that allowed me to read and absorb Chris McGoff's 2011 book, "The Primes, How Any Group Can Solve Any Problem."
Chris gives us 32 constructs or tools that we can use in almost any challenging situation to not just wrestle with incremental change, but to blast our organizations into another universe. In fact, you may want to get comfortable with the term 'universe denters' because it's used a great deal throughout the book as a term of endearment for people who can embrace a future and help lead an organization to its fullest potential.
The constructs, or The Primes, are time-tested truths Chris and his team have used in large transformational projects all over the world. As I read through many of The Primes, such as Integrity, Big Hat-Little Hat and Fragmentation, I could easily imagine myself in strategic planning sessions, where integrity, hidden agendas, problem ownership and allegiances were very difficult issues to manage. The Primes give you insight into handling those difficult situations and many more.
Not included as Primes but useful nonetheless are concepts like "Strategic Pause" and "Dragons." Trust me, if you've ever spent more than 5 minutes in any organizational planning meeting, you'll relate to all of these concepts.
The Primes is very much worth your investment of time and money. It is a book to get you thinking. A book that will challenge your sense of destiny. If you've been comfortable with the status quo, you'll be a bit uncomfortable while you read The Primes, but that is exactly why you should.
The Primes
by Chris McGoff
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Sharing Your Vision
You Must Creat a 'Line of Sight'
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So you and your leadership team are heading back from your annual leadership retreat. You've thought deep thoughts, built your plan for next year and are now beginning to wonder about your next steps. How do you get everyone aligned with this great new vision. Panic and anxiety haven't set in yet, but they're lingering.
How do you create ownership in a situation like this? How do you get buy-in to be more than just a cliché?
A sense of ownership is created when executives are assigned tasks. Tom Morrison, an experienced turnaround executive, uses a leadership concept he calls "share the vision." To make this work, Morrison says your leaders need to have judgment, intuition, and experience, and you must give them the tools and direction necessary to be a part of the action.
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As a business operator, I have been in a position to lead a company during troubled times. Concerns over the direction of the company, sleepless nights worrying about debt and cash flow, high anxiety over closing a deal or a transaction - the challenges seem endless. But I've also experienced the highs of leadership - the real joy of meeting client needs, the fulfillment of shaping a team, and the satisfaction of watching a vision become a reality. As tough as it can be, there is really nothing quite like being a leader in the midmarket.
It is my sincere desire that this newsletter will support leaders in the midmarket as they navigate their way to building stronger, more valuable companies. I welcome your comments.
Sincerely,
Marty
Martin O'Neill Corsum Consulting, LLC
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| Marty O'Neill | Marty O'Neill founded Corsum Consulting, which focuses on one goal: helping companies build business value. He is a frequent speaker and consultant on leadership, corporate culture and building business value and is the author of Building Business Value (Third Bridge Press) and the co-author of Act Like an Owner (Wiley). As a business operator, Marty started and sold a company, positioned another for an LBO, and helped a third sell for a significant premium. Marty lives on the Magothy River in Maryland with his wife and three children.
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Available for pre-order now!


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"Desire is the key to motivation, but it's determination and commitment to an unrelenting pursuit of your goal - a commitment to excellence - that will enable you to attain the success you seek."
~ Mario Andretti | ***********************************
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