In the News
Harvard Business Review - August 28, 2012 - Robert Plant, an associate professor of computer information systems, authored an article offering advice on how organizations can take advantage of sophisticated new data-gathering systems to improve profitability. Article The Miami Herald - August 21, 2012 - An article, first published in the South Florida Sun-Sentinel, featured research by Michael Tsiros, chair and professor of marketing, and Howard Marmorstein, associate professor of marketing, which found that shoppers tend to choose a product when more of it is offered for free over the same product when it is marked down in price, even when the marked-down product is a better value. The same article was also published in The (Washington) Olympian, the (South Carolina) Enquirer Herald, the Lake Wylie (South Carolina)Pilot, and The (San Luis Obisbo, California) Tribune. Men's Health - August 14, 2012 - An article featured research by Michael Tsiros, chair and professor of marketing, and Howard Marmorstein, associate professor of marketing, which found that shoppers tend to choose a product when more of it is offered for free over the same product when it is marked down in price, even when the marked-down product is a better value. The article included tips from Tsiros on how "to sharpen your math skills and stop leaving money on the table."
The Miami Herald - August 13, 2012 - An article profiled Jason Shuman, who started a business that provides customizable boat shoes for fraternity members who want their Greek letters on their shoes. The article noted that idea started at UM "during Shuman's sophomore year, when he took an introduction to entrepreneurship class." Article
Financial Times - August 10, 2012 - The newspaper's online "Something for the Weekend" column featured research by Michael Tsiros, chair and professor of marketing, and Howard Marmorstein, associate professor of marketing, which found that shoppers tend to choose a product when more of it is offered for free over the same product when it is marked down in price, even when the marked-down product is a better value. The article noted that "the way people make choices has huge implications for both business and society, according to the latest business school research." Article
Yahoo! News - August 8, 2012 - An article, originally published in Business News Daily, featured research by Michael Tsiros, chair and professor of marketing, and Howard Marmorstein, associate professor of marketing, which found that shoppers tend to choose a product when more of it is offered for free over the same product when it is marked down in price, even when the marked-down product is a better value. The article was also republished by numerous other online news and blog sites. Article
The Miami Herald - August 6, 2012 - Susan Amat, a management and marketing lecturer at the School, authored an article offering advice to entrepreneurs who brainstorm business ideas and go into business with friends. "While it is easy to pull in a friend to partner on your dream, make sure that person has the skills and shares the vision to execute on your idea," she wrote. Article
The Wall Street Journal - August 2, 2012 - An article comparing one-year MBA programs with two-year programs included quotes from Dean Gene Anderson and information about the School's MBA programs, noting that the School "conducts its one-year MBA program on a calendar cycle, breaking for the summer months," which allows student to benefit from summer internships. Article
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