B-School Buzz

  Issue #49                                                                                                                                                                      August 2012 

School News
Undergraduates Help Small Business Owners in Galapagos Respond to Growth Challenges
Eight undergraduate students from the School of Business Administration spent part of their summer break helping small business owners in the Galapagos Islands' nascent hospitality and eco-tourism industry.
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MBAs Gain Unique Perspective in Innovative Two-Company Summer Internship Program
Six MBA students spent the spring and summer of 2012 as interns at Bacardi U.S.A. Inc. and Royal Caribbean as part of the School's unique Emerging Leaders Program.

Marketing Study Finds Shoppers Losing Out on Bargains Due to Poor Math Skills

 

A new study from the School's marketing department says shoppers choose items where more product is offered for free (i.e., bonus packs) versus products with their price marked down, even if the mark-down is a better deal. Why? Poor math skills are to blame, say the authors.
Finance Research Shows that a Firm's Political Affiliation Predicts Likelihood of it Facing Certain Legal Woes
The likelihood that a firm will face litigation in particular areas is directly related to whether a company leans Democratic or Republican, says a new study from the School's Department of Finance.
School of Business Welcomes MBA and Undergraduate Students From Across the Globe

The School of Business welcomes more than 80 new full-time MBA students and 475 undergraduate students as the fall 2012 semester begins.
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In the News

Harvard Business Review - August 28, 2012 - Robert Plant, an associate professor of computer information systems, authored an article offering advice on how organizations can take advantage of sophisticated new data-gathering systems to improve profitability. Article 

  

The Miami Herald - August 21, 2012 - An article, first published in the South Florida Sun-Sentinel, featured research by Michael Tsiros, chair and professor of marketing, and Howard Marmorstein, associate professor of marketing, which found that shoppers tend to choose a product when more of it is offered for free over the same product when it is marked down in price, even when the marked-down product is a better value. The same article was also published in The (Washington) Olympian, the (South Carolina) Enquirer Herald, the Lake Wylie (South Carolina)Pilot, and The (San Luis Obisbo, California) Tribune


Men's Health - August 14, 2012 - An article featured research by Michael Tsiros, chair and professor of marketing, and Howard Marmorstein, associate professor of marketing, which found that shoppers tend to choose a product when more of it is offered for free over the same product when it is marked down in price, even when the marked-down product is a better value. The article included tips from Tsiros on how "to sharpen your math skills and stop leaving money on the table." 


The Miami Herald - August 13, 2012 - An article profiled Jason Shuman, who started a business that provides customizable boat shoes for fraternity members who want their Greek letters on their shoes. The article noted that idea started at UM "during Shuman's sophomore year, when he took an introduction to entrepreneurship class." Article


Financial Times - August 10, 2012 - The newspaper's online "Something for the Weekend" column featured research by Michael Tsiros, chair and professor of marketing, and Howard Marmorstein, associate professor of marketing, which found that shoppers tend to choose a product when more of it is offered for free over the same product when it is marked down in price, even when the marked-down product is a better value. The article noted that "the way people make choices has huge implications for both business and society, according to the latest business school research." Article


Yahoo! News - August 8, 2012 - An article, originally published in Business News Daily, featured research by Michael Tsiros, chair and professor of marketing, and Howard Marmorstein, associate professor of marketing, which found that shoppers tend to choose a product when more of it is offered for free over the same product when it is marked down in price, even when the marked-down product is a better value. The article was also republished by numerous other online news and blog sites. Article

The Miami Herald - August 6, 2012 - Susan Amat, a management and marketing lecturer at the School, authored an article offering advice to entrepreneurs who brainstorm business ideas and go into business with friends. "While it is easy to pull in a friend to partner on your dream, make sure that person has the skills and shares the vision to execute on your idea," she wrote. Article


The Wall Street Journal - August 2, 2012 - An article comparing one-year MBA programs with two-year programs included quotes from Dean Gene Anderson and information about the School's MBA programs, noting that the School "conducts its one-year MBA program on a calendar cycle, breaking for the summer months," which allows student to benefit from summer internships. Article

 

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UPCOMING EVENTS

September 12, 2012
Provost's National Tour - Washington, D.C.

September 13, 2012
Executive MBA and MBA for Working Professionals Information Session

September 13, 2012
Provost's National Tour - Philadelphia

September 27, 2012
Executive MBA and MBA for Working Professionals Information Session

October 11, 2012
Executive MBA and MBA for Working Professionals Information Session

October 19 - 21, 2012
Alumni Weekend & Homecoming

October 24 - 26, 2012
Latin American Health Care Compliance Certificate Program

November 1, 2012
Executive MBA and MBA for Working Professionals Information Session (Palm Beach)

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UM B-SCHOOL BUZZ 
Office of Communications

School of Business Administration
University of Miami

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Rob Sobalvarro

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UM B-SCHOOL BUZZ is your source for news and information about the University of Miami School of Business. The e-newsletter is delivered to your inbox every month to keep you up to date on all that is happening at the business school that's on the move. Send comments and suggestions to businessbuzz@miami.edu.
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