School Launches New Advanced Marketing Strategy Certificate Program in English and Spanish
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To help executives apply modern, strategic marketing concepts in their competitive environments, the School of Business will offer a new, five-day Advanced Marketing Strategy Certificate Program beginning in the fall of 2012. The program will be taught in both English and Spanish.
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Entrepreneurship Majors Put Classroom Experience to Work as Consultants to Small Business
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This past spring, the School's entrepreneurship majors wrapped up another semester getting real-world, hands-on experience as consultants to small businesses. It's the capstone course in which approximately 50 seniors are assigned in teams of three to five students each to the 12 to 15 companies that sign on as partners.
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Study from School's Marketing Department Shows that Buying Good-Looking Products Makes People Feel Better about Themselves and More Open Minded
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Purchasing an attractive product makes consumers feel good about themselves and opens the mind. That is the key finding of a new study on self-affirmation and product choice by the Claudia Townsend, an assistant professor of marketing at the School.
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Learn More About the School's Full-Time and Evening/Weekend MBA Programs
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Set yourself apart with the UM MBA. Gain the knowledge and master the skills you need to succeed in today's competitive business environment by earning your MBA from the UM School of Business. Classes begin in January 2013 for the evening/weekend MBA for Working Professionals, the Saturday Executive MBA, and the one-weekend-a-month Executive MBA in Health Sector Management and Policy programs. The One-Year MBA Full-Time MBA program also begins in January. Attend an upcoming information session to learn more.
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In the News
Bloomberg News - July 25, 2012- The wire service featured research by Sandro Andrade and Vidhi Chhaochharia, assistant professors of finance, and Michael Fuerst, lecturer, which found that every stock market index in 23 developed countries did better in the six months ending in April than in the next six months, supporting the "Sell in May and go away" strategy. Article The Oakland (Michigan) Press - July 14, 2012 - An article about the death of auto designer Sergio Pininfarina, who was instrumental in building the image of the sleek Italian sports car across the world, cited research by Claudia Townsend, assistant professor of marketing, which found that when people buy attractive products, they feel better about themselves. The article surmised, in reference to the research, that "buying an Italian sports car really can change your life." Article
Huffington Post - July 7, 2012 - An article featured research by Michael Tsiros, chair and professor of marketing, and Howard Marmorstein, associate professor of marketing, which found that shoppers tend to choose a product when more of it is offered for free over the same product when it is marked down in price, even when the marked-down product is a better value. The article was also published on CNBC.com. Article
The Vancouver Sun - July 7, 2012 - The newspaper published an article, first published in The Miami Herald, on summer internships, which included a number of quotes from Mary Young, director of the School's Ziff Graduate Career Services Center, as well Caroline Ferris, one of the School's MBA students who spoke about her internship at Club Med. The article was also published in July in the Tampa Bay Times, the Pittsburgh Post-Gazette and the Desert Sun.
Yahoo! News - July 6, 2012 - Research by Claudia Townsend, assistant professor of marketing, which found that when people buy attractive products, they feel better about themselves, was featured in an article. The research was also featured in nearly a dozen other outlets including The Brevard County Times, Bull Dog Reporter, Business Insider, Wireless News and Manufacturing Close Up. Article
BizEd - July 1, 2012 - An article about executive education programs at some of the world's leading business schools featured information about the School's programs and included numerous quotes from Mel Maguire, associate dean, who noted that today, such programs are offered to employees because "Companies can no longer give big raises or extraordinary bonuses, even as they're adding more to job descriptions and stretching their people across more responsibilities. Even so, they still want to retain their talent." Article
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