Ultimately, a business expects that every dollar spent should have an impact on its bottom line. Accordingly, most companies plan out their budgets very carefully so as not to misallocate funds to areas which they do not believe will have great effect on the bottom line.  But when budgets get tighter, marketing and advertising dollars are sometimes reduced.

General stats from SmallBusiness.chron.com suggest that companies can direct up to 30% of their sales revenues toward marketing.  The stats also indicate that 50% of these marketing dollars are focused on brand awareness.  Continual contact sharpens a company's competitive edge and reduces the cost of managing sales.  

This competitive advantage is one reason why there is an uptick in spending in business-to-business marketing.   Forrester Research states that marketing expenditures increased by 6% in 2014, with 32% of marketing execs expecting another increase in 2015.  Marketers also are expected to increase their budgets for digital advertising by 70% and, further, for 59% of marketing programs to increase their budgets for content marketing.  A company that decides not to invest funds in marketing, should remember that its competitors are doing so and more of them are planning to do so.

A planned marketing and advertising program is continuing to be an important and growing part of successful business plans.  Effective advertising leads to more consistent contact, which in turn creates better brand awareness, a better reputation, and an easier sales process.  We have customers who have gained sales that could have come only through online advertising with Paperitalo Publications. If you understand how advertising can help and where the market is headed, then there is no question that it should be a part of your budget.

For the most part, company managers decide how to handle expenses on the basis of what is perceived as a hierarchy of importance. There are extreme benefits from marketing and advertising and, with an increasing number of businesses, they are very important budget items that are an integral part of company success plans. 

For more information on Paperitalo Publications, feel free to contact:    

 

Curt Gifford  

cgifford@taii.com
770-367-4823

 

Helen Roush

helen.roush@taii.com

937-403-8602 

Jim Thompson
jthompson@taii.com
678-206-6010