Product demonstration is an important tool in selling. If done right, a product demonstration helps to change negative attitudes by showing the promise of what your product has to offer to customers in need of help.
If a picture is worth a thousand words, how many words would a product demonstration be worth? You get the chance not only to show off a product, but how to use it. This increases a customer's trust in what you are offering, as they see what your product can do and have a better understanding of cost versus use and benefit. According to Viewstream Marketing, 72% of IT buyers view online demonstrations before buying a product. People typically like to understand how a product works before buying it and they appreciate the chance to see it in action.
The trust built from effective product demonstration increases consumer confidence which, in turn, increases sales effectiveness and customer retention. This trust comes from having a reasonable expectation that a product will perform accord to expectations. This makes it easier to establish a relationship and close a sale. According to Staff Training Consultancy Speak First, customers leave a firm because of lack of trust. The prospects of regaining their business is between 20 to 40%. Maintaining trust will increase client retention which will save you time and money.
The best product demonstration to the wrong audience will obviously lead to the wrong result. Online advertising is a cost-effective means of doing business, as your demonstration has the potential of being seen by thousands of the right prospects. Dunhumby, a consumer and retail analyst company, found that a targeted ad campaign for a well-known food brand led to a 10% uptick in sales. The right message delivered to the right audience will lead to the right results.
Make sure your advertisements are on the right sites to reach your target audience. Paperitalo Publications has over ten years' experience in distributing industry news through our websites, newsletters, and radio program. Our key websites have the highest rankings in the industry, and receive approximately 20,000 touches per day. If you need to select an advertising venue, it is better to go to the top-ranked sites for your industry.
Product demonstration through advertising essentially brings the customer to the salesman. It is an important tool that gives a significant advantage to those who wish to put their products in front of the right customers.
Curt Gifford is Sales Manager of Paperitalo Publications. He can be reached by email at cgifford@taii.com.
For more information on Paperitalo Publications, feel free to contact:
Curt Gifford
cgifford@taii.com
770-367-4823
Helen Roush
helen.roush@taii.com
937-403-8602
Jim Thompson
jthompson@taii.com
678-206-6010
