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American Refining Group, D-A Lubricant reach agreement on Brad Penn® Lubricants brand


Oct. 6, 2014

PetroChoice Opens New Distribution Center


Oct 1, 2014

PetroChoice Acquires LubriCorp


June 23, 2014 

 - PPC Acquires Gress

- Phillips 66 Acquires Spectrum

- BP and Western Marketing 


June 13, 2014 

Father's Day Special Edition


June 11, 2014 

J.A.M. Acquires Jones Oil and High Tech Equipment


May 23, 2014

- Chevron Announces Price Increase

- Price Increase Summary


May 5, 2014

- More Lubricant Price Increases

- CAM2 Purchases Vicksburg Blend/Packaging Plant


April 25, 2014

ExMo Announces Price Increase


April, 22, 2014

Pennzoil PurePlus Technology

Chevron intros "PickPack"



April 8, 2014

CAM2 Inks Deal with ENI USA, R&M


April 1, 2014

Shell Announces Price Increase


March 20, 2014

- PQIA issues Don't Buy on Orbit

- Smitty's Adds Two to its Management Team


March 3, 2014

- CAM2 Acquired by Jack Baker and other investors

- Calumet Specialty Products Partners, L.P. Acquires United Petroleum Company



Eastman to Acquire Aviation Turbine Oil Business from BP

January 16, 2014 

Thwaites and Vintage Acquire Ownership of LSC


December 18, 2013

- Western Marketing Achieves Highest Chevron Lubricant Recognition- - Winning the Eagle Award Two Consecutive Years Running


- News12 Presents an Eye Opening, Three Part Series about Bad Motor Oils on Shelves



December 12, 2013  

- News12 Presents an Eye Opening, Three Part Series about Bad Motor Oils on Shelves



December 10, 2013

- Calumet Specialty Products Partners, L.P. Acquires Bel-Ray Company, Inc.

- Retail Prices Can be Telling




- Retail Prices Can be Telling

- Chevron Announces October 2013 Inductees to the Delo Sponsored Million Mile Club  




- Warren Oil Start Up New Grease Plant

- Heritage-Crystal Clean, Inc. Announces the Acquisition of Used Oil Collection Service Territories in the Great Lakes Region

- Mobil 1 Proves Performance with Live Engine Teardown 




- Michigan Orders Another Bad Motor Oil off Its Shelves



- Clean Harbors Announces Acquisition of Evergreen Oil

- Michigan Takes Action to Protect Car Owners From Bad Oil. Orders City Star/Star Petroleum Motor Oils and ATFs off the Shelves!



- More Prices Increases; Price Increase Summary



- Shell Announces Lubricant Price Increase 

- Chevron Recognizes Glockner Oil Company for Strong Lubricant Sales Performance 



- GH Berlin - Windward Acquires Industrial and Commercial Lubricants Business of the Sandri Companies



- Valvoline Partners with Badger Lubrication Technologies


- CITGO® Lubricants Receives GE Jenbacher Approval for Pacemaker® GEO LFG LA 40























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December 19, 2014



Chevron - First to Move Prices... Down
To answer a question many have been asking for the past month or two... with the price of crude dropping like a rock, why have non of the majors announced a price decrease for finished lubricants?

Good question... and a breaking news answer.

Today, Chevron announced a general posted price decrease for our lubricants, gear oils and greases by up to 3.5% for most SKU's.

Chevron is announcing a general posted price decrease for our lubricants, gear oils and greases by up to 3.5% for most SKU's. This will be effective in the U.S. Marketer channel effective February 6, 2015. 

Shell Lubricants Americas Challenges Distributors,

Celebrates Top Performers with Travel Award

Shell Lubricants North America started the year with the goal of accelerating growth in the synthetics market and just ended it in Miami with 50 of its top performing distributors. Shell and its distributors were able to take a joint victory lap - celebrating double-digit synthetics growth.


"We have always valued the role our distributor network plays in selling and delivering our products throughout North America," said Darren Cross, Shell Lubricants Americas Indirect/Wholesale team lead.  "This year, their performance was as critical as ever as we pursued synthetics market growth through our brands including Shell Rotella®, Quaker State® and Pennzoil Platinum® Full Synthetic motor oils with PurePlus™ Technology."

Shell Lubricants encouraged its distributors to participate in the "2014 Shell Distributor Challenge Travel Award," the success of which relied on business performance as well as various behavioral improvements. These included pipeline and target setting, implementation of Shell national and local promotions, building and executing effective marketing plans and training staff to fully understand and communicate about Shell Lubricants products. The outcome was a win-win experience in which distributors applied best practices to grow their businesses and Shell significantly increased synthetics sales.

2014 Shell Distributor Challenge Travel Award Winners 



In late November, 50 top-performing Shell distributor principals, sales managers, sales representatives and their guests attended the 2014 Shell Distributor Challenge Travel Award event in Miami, along with the top three Shell Lubricants Americas indirect channel account managers, Shell leaders and their spouses. The trip included three nights at the Hilton Bentley Miami/South Beach, a customer reception, dinner cruise and activities like golf and a Miami food tour. 


The highlight of the trip was attending the final race of the NASCAR Sprint Cup Series at the Homestead-Miami Speedway. Guests had the opportunity to tour the pit and garage areas, as well as watch the race from infield cabanas as Penske driver Joey Logano drove the No. 22 Shell-Pennzoil Ford Fusion to a fourth place series finish. The logo of Distributor Challenge grand prize winner, Quality Petroleum, was featured on the deck lid of the No. 22 car. Quality Petroleum president Sam Edmondson and his spouse, Vera, had the "Best Seat in the House" during the race and won the grand prize trip for two to Belgium to be Shell VIP guests at the 2015 Formula 1 Shell Belgium Grand Prix.


NASCAR inspired the Distributor Challenge


Rusty Barron, Shell Lubricants General Manager, North America Marketing and Operations, said Shell changed the Distributor Challenge in 2014 to create excitement, visibility and clear expectations of what it takes to win. At the recognition celebration, he explained the NASCAR inspiration behind the changes.

"When the NASCAR races were only based on race points, the races lacked the excitement of drivers pushing the limits of the car and themselves to win," Barron said. "This year, they defined that NASCAR is about winning and changed the rules to bring back that behavior-that

drive to win

. So throughout the season, every driver who won a race advanced into the Chase for the Championship." 


Barron went on to explain that Shell defined the behaviors that drive marketplace success and built them into the Challenge. "Like NASCAR drivers, Challenge distributors must continue to outperform others within their region every quarter. Ultimately, we get down to the top 12 best in class distributors representing our brands in the marketplace, and were fortunate to celebrate their successes in Miami."


Jim Kohsel of winning distributor Merle Boes, Inc. said the changes Shell desired had the intended impact on his business. "The trip was a great reward, but the driver for me was implementing the best practices. They're practices you know you should do in your business, but sometimes you lose focus when you're busy day-to-day. They made us focus on the things that would make us efficient and profitable," Kohsel pointed out.


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