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December 10, 2013



Calumet Specialty Products Partners, L.P. Acquires Bel-Ray Company, Inc.


Calumet Specialty Products Partners, L.P., a leading independent producer of specialty hydrocarbon and fuel products, today announced that it acquired the Bel-Ray Company, Inc., a manufacturer and global distributor of high-performance lubricants.  


Privately-held Bel-Ray manufacturers and distributes a wide array of high-end specialty lubricants sold through its Industrial, Mining and Powersports divisions.  Founded in 1946 by William Kiefer, Bel-Ray's products are sold in more than 100 countries across six continents.  The company owns and operates a 32-acre manufacturing facility in New Jersey with convenient access to ports in New York, Newark and Philadelphia.  Bel-Ray is managed by Mr. Kiefer's daughter, Daryl Bronson, who has led the company's growth since his retirement in 1995.


A spokesperson for Bel-Ray says. "For nearly 70 years, Bel-Ray's high performance lubrication technologies have been engineered to set the highest standards of quality, value and performance.  Today, Bel-Ray's specialty lubricants are widely accepted as a brand of choice used in the aerospace, automotive, energy, food, marine, military, mining, motorcycle, powersports, steel and textiles industries."


"This transaction signals our ongoing commitment to growing a global specialty products business," stated Jennifer Straumins, President and COO of Calumet Specialty Products Partners.  "Bel-Ray will join an existing portfolio of market-leading specialty products brands that include our Royal Purple line of high-performance synthetic lubricants and our Penreco line of FDA-registered food-grade products."   


"Bel-Ray's New Jersey-based manufacturing plant will provide us with an East Coast facility capable of serving both domestic and export markets," continued Straumins.  "This facility, which currently produces lubricating oils and greases, has ample capacity to supply incremental customer demand for our products."


"Given the private, fragmented nature of the specialty products markets we occupy, Calumet remains an active consolidator of established, profitable businesses that complement our existing product portfolio," concluded Straumins.  


"We are excited by the potential opportunities stemming from this transaction and look forward to having the employees of Bel-Ray join the Calumet family of companies," stated Bryan Yourdon, President of Royal Purple and Calumet's Vice President of Branded and Packaged Products. "


As a globally recognized specialty lubricants brand, Bel-Ray provides us with an entry point into new customers and geographies where we will have an opportunity to cross-sell our existing lines of products, such as Royal Purple, among others," continued Yourdon.  "Over time, we will seek to pursue the acquisition of additional branded specialty product lines that help us to further achieve profitable growth on a global scale."


Latham & Watkins LLP acted as legal counsel to Calumet with respect to this transaction. Financial terms of the transaction were not disclosed. 



About Calumet Specialty Products Partners, L.P.

Calumet Specialty Products Partners, L.P. is a master limited partnership and is a leading independent producer of high-quality, specialty hydrocarbon products in North America. Calumet processes crude oil and other feedstocks into customized lubricating oils, solvents and waxes used in consumer, industrial and automotive products. Calumet also produces fuel products including gasoline, diesel and jet fuel.  Calumet is based in Indianapolis, Indiana and has eleven facilities located in northwest Louisiana, northwest Wisconsin, northern Montana, western Pennsylvania, Texas and eastern Missouri.


Retail Prices Can be Telling


The price for conventional passenger car motor oil (PCMO) at the leading big box retailer increased by 10.3% from the summer of 2011 to December 2013. Synthetic engine oils increased by 16.6%, as shown below.   


Interestingly, while the retail price of synthetic motor oils are enjoying robust growth, the retail price of high-mileage motor oils seem to be leveling off. Also of note, the retail price for the store brand has increased significantly over the past two years in all three product tiers.   







i3G Corp, innovators of the i-tank remote tank monitoring solution, is seeking qualified sales professionals to augment our dynamic sales team and assist in growth across the US.   


This exciting position offers our customers an exceptional Return on Investment (ROI) through the use of our innovative technology and proprietary software.  The primary function of this position is to identify, develop, and close new business utilizing the candidate's existing business relationships or by further development of standing i3G relationships.  Target customers are fuel and lube distributors and large multi facility end users.   


The objective of this role is to penetrate and grow new business.  Additionally, the selected candidate will manage current customers within their market area and conduct required business reviews for these customers and all new customers.  Professional sales experience preferred; knowledge of and familiarity with target customers within market a plus.



Mike Barcum  

405-630-5185    855-i3g-corp, Ext 1





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