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American Refining Group, D-A Lubricant reach agreement on Brad Penn® Lubricants brand


Oct. 6, 2014

PetroChoice Opens New Distribution Center


Oct 1, 2014

PetroChoice Acquires LubriCorp


June 23, 2014 

 - PPC Acquires Gress

- Phillips 66 Acquires Spectrum

- BP and Western Marketing 


June 13, 2014 

Father's Day Special Edition


June 11, 2014 

J.A.M. Acquires Jones Oil and High Tech Equipment


May 23, 2014

- Chevron Announces Price Increase

- Price Increase Summary


May 5, 2014

- More Lubricant Price Increases

- CAM2 Purchases Vicksburg Blend/Packaging Plant


April 25, 2014

ExMo Announces Price Increase


April, 22, 2014

Pennzoil PurePlus Technology

Chevron intros "PickPack"



April 8, 2014

CAM2 Inks Deal with ENI USA, R&M


April 1, 2014

Shell Announces Price Increase


March 20, 2014

- PQIA issues Don't Buy on Orbit

- Smitty's Adds Two to its Management Team


March 3, 2014

- CAM2 Acquired by Jack Baker and other investors

- Calumet Specialty Products Partners, L.P. Acquires United Petroleum Company



Eastman to Acquire Aviation Turbine Oil Business from BP

January 16, 2014 

Thwaites and Vintage Acquire Ownership of LSC


December 18, 2013

- Western Marketing Achieves Highest Chevron Lubricant Recognition- - Winning the Eagle Award Two Consecutive Years Running


- News12 Presents an Eye Opening, Three Part Series about Bad Motor Oils on Shelves



December 12, 2013  

- News12 Presents an Eye Opening, Three Part Series about Bad Motor Oils on Shelves



December 10, 2013

- Calumet Specialty Products Partners, L.P. Acquires Bel-Ray Company, Inc.

- Retail Prices Can be Telling




- Retail Prices Can be Telling

- Chevron Announces October 2013 Inductees to the Delo Sponsored Million Mile Club  




- Warren Oil Start Up New Grease Plant

- Heritage-Crystal Clean, Inc. Announces the Acquisition of Used Oil Collection Service Territories in the Great Lakes Region

- Mobil 1 Proves Performance with Live Engine Teardown 




- Michigan Orders Another Bad Motor Oil off Its Shelves



- Clean Harbors Announces Acquisition of Evergreen Oil

- Michigan Takes Action to Protect Car Owners From Bad Oil. Orders City Star/Star Petroleum Motor Oils and ATFs off the Shelves!



- More Prices Increases; Price Increase Summary



- Shell Announces Lubricant Price Increase 

- Chevron Recognizes Glockner Oil Company for Strong Lubricant Sales Performance 



- GH Berlin - Windward Acquires Industrial and Commercial Lubricants Business of the Sandri Companies



- Valvoline Partners with Badger Lubrication Technologies


- CITGO® Lubricants Receives GE Jenbacher Approval for Pacemaker® GEO LFG LA 40























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November 10, 2014



PetroChoice Acquires PetroLiance

PetroChoice Expands Coverage of  the Midwest and Southeast with the Acquisition of PetroLiance 



PetroChoice, a leading provider of lubrication solutions, announced today that it has acquired PetroLiance, headquartered in Apex, North Carolina.  PetroChoice is focused on acquiring best-in-class lubricant distributors to expand both its service offering as well as its geographic footprint.  


"The benefits of bringing PetroLiance and PetroChoice together as a single company are readily apparent," said Shane O'Kelly, CEO of PetroChoice.   "Our geographic markets are highly complementary; our cultures, values and missions are very much aligned and together we will have the expertise and capabilities to deliver comprehensive solutions to our customers on a scale that very few competitors can match." 


From L to R: Shane O'Kelly, CEO of PetroChoice. Kevin McCarter CEO of PetroLiance; Bob Crouch, COO of PetroLiance
"PetroChoice and PetroLiance built their businesses through the acquisition and combination of multiple companies in response to customer demands for fewer, more capable distributors," said Kevin McCarter, CEO of PetroLiance. "As the market begins to see the benefits of the combination, that trend will no doubt accelerate."    Shane O'Kelly added, "The industry is becoming more complex with the rapid introduction of new products.   At the same time, our customers are under pressure to do more with less.  Because of our technical expertise and deep knowledge of our customers' businesses and industries, we are increasingly viewed as a valued business partner, not just a distributor."


Shane O'Kelly will remain as CEO of PetroChoice.  Kevin McCarter will serve as a consultant to the combined company until his planned retirement in 2015.  Bob Crouch, COO of PetroLiance, will join PetroChoice as an Executive Vice President.  With the addition of the 10 PetroLiance locations, PetroChoice now serves 20 states from a total of 27 locations.


About PetroChoice:

PetroChoice is a leading value-added provider of petroleum based lubrication products and services in the Mid-Atlantic, Midwest and Southeast. PetroChoice provides its customers with Lubrication Solutions to meet their Safety, Savings and Sustainability goals.  PetroChoice distributes an extensive product offering of lubricants, coolants, metalworking fluids, equipment, heaters, lifts, auto-lube and filtration systems, and contamination control devices backed by unmatched technical expertise and services.  PetroChoice is owned by Greenbriar Equity Group LLC located in Rye, NY.   For more information about PetroChoice visit


About PetroLiance:

PetroLiance is a leading distributor of petroleum products in Florida, Illinois, North Carolina, Georgia, Ohio and South Carolina.  The company provides a broad range of lubricants, metalworking fluids, fuel products and programs and related equipment for the industrial, commercial and passenger vehicle segments.  PetroLiance was owned by MSouth Equity Partners located in Atlanta, GA.



Related Stories:


Oct. 6, 2014

PetroChoice Opens New Distribution Center


Oct 1, 2014

PetroChoice Acquires LubriCorp


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