|
|
|
|
This objective of this newsletter is to clarify and debunk the world of electronic advertising. If this does not interest you or is not in your line of work, please kindly unsubscribe below. We certainly don't want to clutter your inbox with irrelevant material.
|
Advertising in a Digital World
It goes without saying that companies want to maximize results from their marketing budgets.
Knowing your target audience is extremely important. Where do they go for industry news, do they prefer digital media or print media, what factors are important when making purchasing decisions, how they choose suppliers are all important questions. Understanding as much as possible about your target audience will undoubtedly help in your decision making process.
Of course the major key of marketing is location!
According to Forrester, a greater portion of the B2B buyer's journey has shifted to the digital world, but marketing isn't keeping the pace.
There are many advantages to digital advertising. The first being cost: online advertising is cheaper than print advertising. The second advantage is reaching people 24/7. Another advantage is being able to target the profile of your ideal customer. Online advertising delivers traffic to your website and builds brand awareness. Digital advertising invites mobile engagement. Digital campaigns can be executed quickly.
The reach of online advertising far surpasses that of print advertising.
The internet is the fastest way to deliver a message.
The sales cycle in B2B markets can be a long process. Having an online presence through digital advertising increases the chances that your prospects will remember you when they are getting close to buying decisions.
According to Forbes, 45% of B2B buyers are millennials, who perform about 12 web searches before contacting a sales person, and 70% of B2B buyers view webinars as part of their evaluation process.
Paperitalo Publications has the largest digital audience in the pulp and paper industry. Our award-winning media is updated continuously. Our audience prefers receiving industry news digitally. If you are considering advertising in the pulp and paper industry, call me at 937-403-8602. We have numerous digital platforms available to help you reach your target audience and grab their attention.
Helen Roush is Executive Vice President of Paperitalo Publications.
|
We are an established media company in the pulp and paper industry and are the trusted source for news. We have built our brand over the years to help you build yours. In 2016, we celebrated our 10th anniversary.
We have superior content that is used as a tool to deliver your message to your target audience. In 2016, Paperitalo Publications was honored by Trade, Association and Business Publications International for editorial excellence.
We have creative methods of publicizing ourselves for the benefit of our advertisers. Recently, Paperitalo Publications sponsored a race car driven by Jim Painter of Painter Racing, a legendary race car driver and paper executive.
Not only do we have unique ways of networking with professionals in the industry for the benefit of our clients, but we are also civic minded and do good deeds to help others. In 2016, Paperitalo Publications organized a Papermakers trip to Guatemala.
A collector's item, each year, our coin features a different inductee of the Paper Industry International Hall of Fame, Inc. This coin is very well received by the Paper Industry International Hall of Fame. We build our brand for the benefit of our clients. Every graduate in a pulp & paper school in the US leaves with a copy of Jim's book, "The Lazy Project Engineer's Path to Excellence." We not only support the future of the industry, but train them early on to follow our media for the benefit of our advertisers.
|
Older issues....  |
More Paperitalo Resources on Marketing...
|
|
ABOUT PAPERITALO PUBLICATIONS
"Paperitalo" (pop-er-ree-towel-o) is Finnish for "Paper House." We produce and distribute, electronically only, many publications dealing with all matters in the pulp and paper industry worldwide. You can see a list of these here. Additionally, we broadcast live, and in podcast form, from Pulp and Paper Radio International.Our print publications are the highest ranked publications in the pulp and paper industry worldwide according to alexa.com. We publish our and our major competitors' Alexa rankings each month here. We currently experience around 20,000-plus clicks, or as we like to call them "touches", every day from around the world. This means on average, every minute of every day, slightly more than 14 people choose to click on to one of our publications or podcasts.
|
 |
Paperitalo Publications, LLC
4018 Keeneland Court
Duluth, Georgia 30096
678-206-6010
Vice President, Publisher & Editor--Steve Roush
Regional Sales--Art Burgess
Executive Vice President--Helen Roush
CEO & Executive Editor--Jim Thompson
Administration Manager--Allison Gifford
|
Paperitalo Publications
4018 Keeneland Court
Duluth, Georgia 30096
678-206-6010
|
|
