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This objective of this newsletter is to clarify and debunk the world of electronic advertising. If this does not interest you or is not in your line of work, please kindly unsubscribe below. We certainly don't want to clutter your inbox with irrelevant material.
OCTOBER SPECIAL - Don't Miss Out!! March 2016 is our Maintenance Month. We are offering 50% off our advertising schedule for our Maintenance Monthly Special. This offer is valid through 31 October 2015 with commitment and payment received by 31 October 2015.
Call Helen Roush at 937-403-8602 or email her at helen.roush@taii.com to learn more. |
B2B Advertising Predictions for 2016
There are some interesting advertising predictions in business-to-business markets for in 2016.
The leading marketing prediction for 2016 will be the maturing of the age of ad blocking. According to Business Insider, one in ten internet users utilize some sort of ad blocking software. According to CNBC, Ad blockers are programs that block digital advertising, which can be as simple as banners that appear on the side of your screen to brand-sponsored advertorials or "native content." In a CNBC article, Ben Williams, Adblock Plus communications and operations director, stated that, "Our mission is not to destroy ads--it is to encourage better ads," he said. "That's why we developed standards for better ads with our users and give companies who uphold them the chance to let their non-intrusive ads through. This is our vision: a compromise whereby we encourage better ads and eventually eliminate the bad ones."
With the new iPhone's ad blocking software and other ad blocking programs, marketers need to become more creative with their advertising.
The age of ad blocking may encourage marketers to be more relevant and publishers will be pressured not to have ads cluttered all over their sites.
Does this mean that companies should decide not to purchase digital advertising? Not at all. Companies should focus their advertising in media companies that deliver their message to their prospects. Paperitalo Publications has an audience who eagerly reads our news and content and can deliver companies' advertisements to their target audience in the pulp and paper industry.
Another trend is targeting and personalization, meaning that companies will focus more on serving the right content to the right person at the right time.
According to Forbes, video advertisements will start dominating in 2016 as Google is finally getting on board with in-SERP video advertising. This is a positive sign that users are more accepting of video ads online. Videos are terrific for showing how a product works.
In 2015, mobile traffic overtook desktop traffic in 10 different countries, according to Google. In 2016, we will see more mobile accessible websites, according to Forbes. Companies will focus on mobile responsive websites in response to the mobile traffic.
In 2016, B2B advertisers will be focusing more on storytelling. Storytelling can be an extremely effective way of showcasing your company and/or the benefits of your products and/or services. Storytelling advertising campaigns have proven to be very successful. A mix of visual and textual storytelling is set to inspire emotions.
B2B marketers are also focusing on more emotions and less data. While you are essentially selling your products and/or services to a company, at the end of the day, you must remember that it is people that decide to buy your products. Messages that deliver an emotional impact to decision makers are vital.
Helen Roush is Vice President, Sales and Communications Sciences of Paperitalo Publications. For more information on Paperitalo Publications, feel free to contact: Curt Gifford Helen Roush
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More Paperitalo Resources on Marketing...
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ABOUT PAPERITALO PUBLICATIONS
"Paperitalo" (pop-er-ree-towel-o) is Finnish for "Paper House." We produce and distribute, electronically only, many publications dealing with all matters in the pulp and paper industry worldwide. You can see a list of these here. Additionally, we broadcast live, and in podcast form, from Pulp and Paper Radio International.Our print publications are the highest ranked publications in the pulp and paper industry worldwide according to alexa.com. We publish our and our major competitors' Alexa rankings each month here. We currently experience around 20,000-plus clicks, or as we like to call them "touches", every day from around the world. This means on average, every minute of every day, slightly more than 14 people choose to click on to one of our publications or podcasts.
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Paperitalo Publications, LLC
4018 Keeneland Court
Duluth, Georgia 30096
678-206-6010
Vice President, Publisher & Editor--Steve Roush
Sales & Account Manager--Curt Gifford
Regional Sales--Art Burgess
Vice President, Sales & Communication Sciences--Helen Roush
CEO & Executive Editor--Jim Thompson
Administration Manager--Allison Gifford
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Paperitalo Publications
4018 Keeneland Court
Duluth, Georgia 30096
678-206-6010
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