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This objective of this newsletter is to clarify and debunk the world of electronic advertising. If this does not interest you or is not in your line of work, please kindly unsubscribe below. We certainly don't want to clutter your inbox with irrelevant material.
SEPTEMBER SPECIAL - Don't Miss Out!! February 2016 is our Transportation Month. We are offering 50% off our advertising schedule for our Transportation Monthly Special. This offer is valid through 30 September 2015 with commitment and payment received by 30 September 2015.
Call Helen Roush at 937-403-8602 or email her at helen.roush@taii.com to learn more. |
Creative Advertising
To gain new business, a company must catch its prospects' attention. Companies do this through creative advertising. But most companies struggle with how and why to participate in creative advertising campaigns.
Some companies view advertising as an unnecessary budgetary cost. This is a fallacy that will cost them potential revenue. Merrie Beth Salazar brings up several examples of this point in her article, "Why It's Worth Investing in Quality Creative Advertising Content."
While discussing creative advertising as a whole, Merrie uses several studies to reaffirm the point that creative advertising can increase sales. One study showed that companies using well-executed creative advertising saw a 52% increase in the effectiveness of their advertisements over time. She also cites another study showing that companies with "aggressive advertising" saw an increase in revenue of 275% from 1980 to 1985.
Creative advertising can and will increase your sales if done the right way.
Daniel Henderson, Business Director of Athlon, discussed creative advertising handled the right way in the article, "How to Produce more Creative Marketing Campaigns." He states the need to recognize that business aren't inanimate objects, that you keep your friends close, but mavericks closer, and that you can be creative but still keep it simple.
In B2B advertising, it is important to recognize that the decision maker for a business is a regular person who also needs to be wooed. A B2B advertiser must create a message that will show the facts but also be creative for the decision maker, and be humanistic in its approach. Working with an industry innovator or maverick to develop a creative advertising message is important as they will be ahead of the curve in how they handle your message. This will put you ahead of the curve with your competition. Paperitalo Publications has been an industry innovator since its inception in the pulp and paper Industry. Creativity does not have to be complex in order to be effective. You can show the facts of your business in a simple yet creative manner that will be more effective than if you just present facts alone.
Prospects look to innovative companies for their needs, as they want to work with someone who will help them grow. As an advertiser, you need creativity in your advertisements because it will give you a better chance of being perceived as an industry innovator. Creative advertising will not only build your brand awareness, but will build a perception that will improve your chances of gaining a prospect's business.
Creative advertising has an important role in the operations of your business and will improve your bottom line if done right.
Curt Gifford is Sales and Account Manager of Paperitalo Publications.
For more information on Paperitalo Publications, feel free to contact: Curt Gifford Helen Roush |
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More Paperitalo Resources on Marketing...
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ABOUT PAPERITALO PUBLICATIONS
"Paperitalo" (pop-er-ree-towel-o) is Finnish for "Paper House." We produce and distribute, electronically only, many publications dealing with all matters in the pulp and paper industry worldwide. You can see a list of these here. Additionally, we broadcast live, and in podcast form, from Pulp and Paper Radio International.Our print publications are the highest ranked publications in the pulp and paper industry worldwide according to alexa.com. We publish our and our major competitors' Alexa rankings each Monday here. We currently experience around 20,000-plus clicks, or as we like to call them "touches", every day from around the world. This means on average, every minute of every day, slightly more than 14 people choose to click on to one of our publications or podcasts.
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Paperitalo Publications, a subsidiary of
Talo Analytic International, Inc.
4018 Keeneland Court
Duluth, Georgia 30096
678-206-6010
Vice President, Publisher & Editor--Steve Roush
Sales & Account Manager--Curt Gifford
Regional Sales--Art Burgess
Vice President, Sales & Communication Sciences--Helen Roush
CEO & Executive Editor--Jim Thompson
Administration Manager--Allison Gifford
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Paperitalo Publications
4018 Keeneland Court
Duluth, Georgia 30096
678-206-6010
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