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This objective of this newsletter is to clarify and debunk the world of electronic advertising. If this does not interest you or is not in your line of work, please kindly unsubscribe below. We certainly don't want to clutter your inbox with irrelevant material.
AUGUST SPECIAL - Don't Miss Out!! January 2016 is our Capital Projects Month. We are offering 50% off our advertising schedule for our Capital Projects Monthly Special. This offer is valid through 31 August 2015 with commitment and payment received by 31 August 2015.
Call Helen Roush at 937-403-8602 or email her at helen.roush@taii.com to learn more. |
Maximizing your advertising budget
When deciding where to place ad dollars, it goes without saying that companies should try to maximize their advertising budget as much as possible. After all, you want the best value for your investment.
There are ways to maximize a company's advertising while staying within your budget. One way is to develop a clear and concise message. By using a message that is consistent, your target audience will understand your company's image and the benefits of your products and services. Do not diffuse your message by using different logos, it will lead to a lack of brand consistency and will confuse people. If your marketing campaign is confusing, it's like throwing money out the window.
When developing a message for an advertising campaign, pick something that sets your business apart from your competition and hammer it home with every bit of advertising. Your target audience will come to associate that message with your brand.
Your message should be as factual and straight-forward as possible. This will help earn the trust of your customers.
A company should not spend its entire advertising budget by running advertisements that only last for a few months. If advertising is spread over the course of a year, your target audience will not forget about your company. It is better to have repetitive advertisements than to have two or three large advertisements that only last a few months.
Next, a decision has to be made on which medium to advertise. And it is important that you choose the best medium to ensure that your ads will be in front of your target audience.
When deciding whether to advertise in a print magazine versus online, keep in mind that digital is superior. Print media is old news by the time it is delivered. According to Bloomberg Business, online has many advantages over print media: ubiquity, speed, permanence, searchability, the ability to update, interaction, etc.
According to Forbes, the world's largest advertiser, Procter and Gamble is now spending more than a third of its advertising budget on digital. Forbes goes on to report that "around the world, up to half of people's media viewing time is spent on digital, with about a third of that on mobile. It won't be long before virtually all media will be enabled by digital technology. So, P&G is doing now what it always done -- using the medium for creativity enabled by emerging technology and turning it into an art and business model to build its brands."
According to Forbes, business leaders spend more time online than they do with any other media.
Online advertising gives a company more exposure as digital advertisements can be seen anytime, anywhere. The number of internet devices currently exceeds 10 billion. Google has 5.9 billion searches per day. Utilizing digital advertisements helps to ensure that your ads constantly are in front of your target audience. According to Sales & Marketing Management, you should consider advertising your digital handshake, as the first interaction with a prospect will likely be through an ad.
Paperitalo Publications prides itself in being the first in news. Our readers look to our media for the latest news in the industry. Paperitalo Publications also has the widest reach in the pulp & paper industry. No other media company in the industry comes close to our reach. We can help your company maximize your advertising dollars.
Helen Roush is Vice President, Sales & Communications Sciences of Paperitalo Publications.For more information on Paperitalo Publications, feel free to contact: Curt Gifford Helen Roush |
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ABOUT PAPERITALO PUBLICATIONS
"Paperitalo" (pop-er-ree-towel-o) is Finnish for "Paper House." We produce and distribute, electronically only, many publications dealing with all matters in the pulp and paper industry worldwide. You can see a list of these here. Additionally, we broadcast live, and in podcast form, from Pulp and Paper Radio International.Our print publications are the highest ranked publications in the pulp and paper industry worldwide according to alexa.com. We publish our and our major competitors' Alexa rankings each Monday here. We currently experience around 20,000-plus clicks, or as we like to call them "touches", every day from around the world. This means on average, every minute of every day, slightly more than 14 people choose to click on to one of our publications or podcasts.
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Paperitalo Publications, a subsidiary of
Talo Analytic International, Inc.
4018 Keeneland Court
Duluth, Georgia 30096
678-206-6010
Vice President, Publisher & Editor--Steve Roush
Sales & Account Manager--Curt Gifford
Regional Sales--Art Burgess
Vice President, Sales & Communication Sciences--Helen Roush
CEO & Executive Editor--Jim Thompson
Administration Manager--Allison Gifford
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Paperitalo Publications
4018 Keeneland Court
Duluth, Georgia 30096
678-206-6010
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