Paperitalo Publications

16 Oct 2015

IN THIS ISSUE

Building rapport through Advertising

Older Issues

More marketing resources

This objective of this newsletter is to clarify and debunk the world of electronic advertising. If this does not interest you or is not in your line of work, please kindly unsubscribe below. We certainly don't want to clutter your inbox with irrelevant material.

OCTOBER SPECIAL - Don't Miss Out!!

March 2016 is our Maintenance Month. We are offering 50% off our advertising schedule for our Maintenance Monthly Special. This offer is valid through 31 October 2015 with commitment and payment received by 31 October 2015.

Call Helen Roush at 937-403-8602 or email her at helen.roush@taii.com to learn more.

Building rapport through Advertising

Rapport (noun): a close and harmonious relationship in which the people or groups concerned understand each other's feelings or ideas and communicate well.

We would all like to have a very personal relationship with our prospects and clients. We all want each one of them to feel special. However, time and money limit what we can do about this.

It is one of the areas in which advertising can help bridge the gap. Compared to personal visits, especially prospecting visits, advertising is a bargain beyond all others. The number of prospects and existing clients you can reach with advertising is orders of magnitude greater than any direct sales campaign.

The key is to build advertising, both graphically and through the copy accompanying the graphics, in a way that engages your prospects and clients. Engagement comes from knowing what your target audience needs and wants. This starts with a simple question: What itch do your prospects and clients have that you can scratch?

The good news is that today's advertising is more economical and has more choices for deployment than ever before. The bad news is that all advertisers have discovered it, hence the challenge for you is to break through the din of everything assaulting your prospects and clients. This din of everything is not limited to your competitors, it includes retail offers, from cruises to Chinese takeout, that assault your target audience from email to faxes to pop-up ads.

And so, you have to design clever ads that relate to your prospects and clients (look at the rapport definition above again) and then you have to place them in media with which your prospects and clients engage.

Here at Paperitalo Publications, we can help with all of this. We can survey your prospects and clients to find their "itches." We can design ads and commercials that can attract attention and further the rapport building process. With our platform of websites, newsletters, internet radio, and LinkedIn penetration, no one else can provide more ways for you to pierce the din and reach those you need to reach to grow your business.

Jim Thompson is CEO of Paperitalo Publications.

For more information on Paperitalo Publications, feel free to contact:

Curt Gifford

cgifford@taii.com
770-367-4823

Helen Roush

helen.roush@taii.com

937-403-8602

Jim Thompson
jthompson@taii.com
678-206-6010

Older issues....

9 October 2015 Issue

2 October 2015 Issue

25 September 2015 Issue

18 September 2015 Issue

11 September 2015 Issue

4 September 2015 Issue

30 January 2015 Issue

23 January 2015 Issue

16 January 2015 Issue

9 January 2015 Issue

2 January 2015 Issue

26 December 2014 Issue

19 December 2014 Issue

12 December 2014 Issue

5 December 2014 Issue

28 November 2014 Issue

21 November 2014 Issue

14 November 2014 Issue

7 November 2014 Issue

31 October 2014 Issue

24 October 2014 Issue

17 October 2014 Issue

10 October 2014 Issue

3 October 2014 Issue

26 September 2014 Issue

19 September 2014 Issue

12 September 2014 Issue

5 September 2014 Issue

More Paperitalo Resources on Marketing...

Thoughts on Marketing, Episode 1

The need for marketing, no matter your business.

Thoughts on Marketing, Episode 2
One of the most effective marketing tools--if you have the patience.

Thoughts on Marketing, Episode 3

The power of the QR Code and other techniques.

ABOUT PAPERITALO PUBLICATIONS

"Paperitalo" (pop-er-ree-towel-o) is Finnish for "Paper House." We produce and distribute, electronically only, many publications dealing with all matters in the pulp and paper industry worldwide. You can see a list of these here. Additionally, we broadcast live, and in podcast form, from Pulp and Paper Radio International.

Our print publications are the highest ranked publications in the pulp and paper industry worldwide according to alexa.com. We publish our and our major competitors' Alexa rankings each month here.

We currently experience around 20,000-plus clicks, or as we like to call them "touches", every day from around the world. This means on average, every minute of every day, slightly more than 14 people choose to click on to one of our publications or podcasts.

Paperitalo Publications, LLC
4018 Keeneland Court
Duluth, Georgia 30096
678-206-6010

Vice President, Publisher & Editor--Steve Roush

Sales & Account Manager--Curt Gifford

Regional Sales--Art Burgess

Vice President, Sales & Communication Sciences--Helen Roush

CEO & Executive Editor--Jim Thompson

Administration Manager--Allison Gifford

Paperitalo Publications
4018 Keeneland Court
Duluth, Georgia 30096
678-206-6010