It's finally time to decide where to invest your advertising budget.
When making those decisions, considerations as to what media type will be the most useful in reaching your target audience must be considered.
If you have intentions to advertise in the pulp and paper industry, perhaps you should consider trying a new method of advertising that will grab the attention of your target audience.
I am referring to a radio commercial on Pulp & Paper Radio International (www.pnpri.com). In 2015, Pulp & Paper Radio International had more than 82,000 listens to its various programs, which is a 53% increase from the year before.
A radio commercial is highly effective in that it will drill your company's message into the heads of your target audience on a consistent basis. Think about that. We all know who GEICO is because of its multi-faceted approach to advertising.
By comparison, you could send your sales people to attend a trade show, talk to perhaps 35 people, hand out business cards, but four months later, will those people they talked with remember them or your company or the conversations? Maybe. Maybe not.
Pulp & Paper Radio International is the only radio program on any platform that is dedicated to the pulp and paper industry.
If your company would like to make some real noise, why not make 2016 a year in which you do something different?
According to an article in Forbes, "Listen to them (podcasts) while you work, while you're at the gym, while you ride the train, while you're driving in your car (and inevitably sitting parked in the driveway waiting for one to end). Podcasts aren't books, and can be easily consumed while engaging in another activity. They are a commuter's best friend."
Did I mention that Pulp & Paper Radio International is available on iTunes and Stitcher, making it easy for your target audience to listen to no matter where they are or what they are doing?
Paperitalo Publications has unique opportunities that can help your company make some real noise in the pulp and paper industry. Are you ready?
