Look around where you are at the moment. Yes, wherever you are reading this, look around at the objects near you. Those you are responsible for placing there mean that you acquired them in some fashion and placed them in this space. How did you learn about their existence?
Your desk, chair, pens, pencils and so forth likely came from your employer's store of such items and were issued to you. But how about your phone? Your clothes? Perhaps a tablet computer? Somewhere along the way, you saw an advertisement about these items that ultimately influenced your decision.
The absolutely most economical way to make prospects aware of your goods and services is advertising, be it print or commercials. I am amazed when I hear people tell me they are giving up on advertising and are going to put sales people on the road to deliver their messages. Yes, you need sales people, and yes they need to be out and about closing sales. But it is a gross waste of money to assign sales people the job of delivering your message to prospects.
Yes, your sales people can perhaps upsell to existing customers, but even that is a bit on the expensive side. Would you not prefer your sales people spend their time closing sales, getting signatures on contracts? Additionally, the operative words here are "existing customers." Are you actually willing to let your sales people spend days and weeks calling on facilities where you do not have any business at all? Finding out who to call on in such places is a tremendously expensive task in and of itself.
So, we come to advertising and radio commercials. With the content of Paperitalo Publications, you reach the ears and eyes of prospects you did not even know existed. Close-couple your advertisements and commercials to that content, and prospects become self-discovering, as they contact you when they want what you have for sale.
Pulp and Paper Radio International is a great medium for you to consider. In our first year in this medium, 2012, our shows were listened to about 9,000 times. This year, 2015, we will top 80,000 listens, a nine-fold growth in three years. Add a coordinated campaign with print ads and you have the most economical way to get eyes and ears focused on what you offer the industry.
