Paperitalo Publications

April 2016

IN THIS ISSUE

Advertising During a Slow Economy

Older Issues

More marketing resources

This objective of this newsletter is to clarify and debunk the world of electronic advertising. If this does not interest you or is not in your line of work, please kindly unsubscribe below. We certainly don't want to clutter your inbox with irrelevant material.

Advertising During a Slow Economy

"A man who stops advertising to save money is like a man who stops a clock to save time" - Henry Ford

I have spoken with several executives who told me that, due to business being slow, their advertising budgets were being cut or cut out entirely. This is not a smart business move.

Advertising during a slow economy is a smart business move that will help grow a business now and in the future. In fact, companies that advertise during a slow economy are the businesses that find more success as the economy grows.

According to a study by McGraw-Hill involving 600 industrial companies from 1980 to 1985, businesses that maintained or increased their current advertising through the 1981-82 recession had achieved sales growth of approximately 19% after the economy rebounded. The gains attained during this recession were permanent and actually expanded during the three years after the recession. By 1985, for those companies that advertised, sales had increased 256%, compared to those that did not advertise.

Regardless of the economy, your prospects will continue to need your products or services. Staying in front of your prospects through advertising will keep you in their minds and help you stand out from your competitors. Moreover, if your competitors are cutting back on their advertising dollars, keeping your advertising budget consistent will help you rise above the mere ambient noise in your business area.

Advertising will help companies that may never have considered advertising before. If a company is not advertising, how will its prospects ever learn of its existence? Advertising creates awareness and interest. Strong advertising can establish strong awareness and interest for your brand even before sales contacts are made.

Paperitalo Publications is the largest online media company in the pulp & paper industry. We communicate daily with your target audience. As the trusted source for news in the industry, we can help your company rise above the noise and increase your brand name awareness in the industry. If you are looking for a competitive advantage, look to Paperitalo Publications!

Helen Roush is Executive Vice President of Paperitalo Publications.

For more information on Paperitalo Publications, feel free to contact:

Amanda Bigger
amanda.bigger@taii.com

Helen Roush
helen.roush@taii.com

Jim Thompson
jthompson@taii.com

Older issues....

March 2016 Issue

February 2016 Issue

29 January 2016 Issue

22 January 2016 Issue

15 January 2016 Issue

8 January 2016 Issue

1 January 2016 Issue

18 December 2015 Issue

11 December 2015 Issue

4 December 2015 Issue

27 November 2015 Issue

20 November 2015 Issue

13 November 2015 Issue

6 November 2015 Issue

30 October 2015 Issue

23 October 2015 Issue

16 October 2015 Issue

9 October 2015 Issue

2 October 2015 Issue

25 September 2015 Issue

18 September 2015 Issue

11 September 2015 Issue

4 September 2015 Issue

30 January 2015 Issue

23 January 2015 Issue

16 January 2015 Issue

9 January 2015 Issue

2 January 2015 Issue

26 December 2014 Issue

19 December 2014 Issue

12 December 2014 Issue

5 December 2014 Issue

More Paperitalo Resources on Marketing...

Thoughts on Marketing, Episode 1

The need for marketing, no matter your business.

Thoughts on Marketing, Episode 2
One of the most effective marketing tools--if you have the patience.

Thoughts on Marketing, Episode 3

The power of the QR Code and other techniques.

ABOUT PAPERITALO PUBLICATIONS

"Paperitalo" (pop-er-ree-towel-o) is Finnish for "Paper House." We produce and distribute, electronically only, many publications dealing with all matters in the pulp and paper industry worldwide. You can see a list of these here. Additionally, we broadcast live, and in podcast form, from Pulp and Paper Radio International.

Our print publications are the highest ranked publications in the pulp and paper industry worldwide according to alexa.com. We publish our and our major competitors' Alexa rankings each month here.

We currently experience around 20,000-plus clicks, or as we like to call them "touches", every day from around the world. This means on average, every minute of every day, slightly more than 14 people choose to click on to one of our publications or podcasts.

Paperitalo Publications, LLC
4018 Keeneland Court
Duluth, Georgia 30096
678-206-60678-206-6010

Vice President, Publisher & Editor--Steve Roush

Sales Representative--Amanda Bigger

Regional Sales--Art Burgess

Executive Vice President--Helen Roush

CEO & Executive Editor--Jim Thompson

Administration Manager--Allison Gifford

Paperitalo Publications
4018 Keeneland Court
Duluth, Georgia 30096
678-206-6010