Fifty years ago (yes!) the folk-rock duo of Simon and Garfunkel released a song entitled, "The Sound of Silence." Essentially a sad song, it touched the responsive chords of loneliness in many people, who have responded over the years by buying millions of copies of it. The Sound of Silence has made Paul Simon and Art Garfunkel a lot of money. A lot.
The sound of silence in your company may be costing you a lot of money. A lot. The silence includes the nonsounds of your invoice printer not spinning, your telephones not ringing, products in the warehouse not being labeled for shipment, service and installation crews twiddling their thumbs because they aren't being called out.... You get the picture.
But it's worse than you think. The sound of your silence in today's digital media arena is so deafening it is driving your prospects into listening to your competitors' advertising claims-not merely listening, but delving into, investigating, digging into what the other guys are saying. You are being conspicuous by your absence from today's Internet information and advertising offerings--if you are not actively presenting to prospects, both visually and audibly, on the Internet.
Time was, when you wanted to get a message out to prospects in the pulp and paper industry, you were mostly limited to advertising on a page in a trade magazine. You had to hope that your ad message would cut through the clutter and come to the attention of your real bona fide prospects. And you had to hope they would take the time to read it.
Today, in the Internet Age, your real bona fide prospects are on their keyboards seeking for you and your solutions to their problems. That's right: today your prospects are on their keyboards actively hunting for you and what you can do for them. The Internet has truly turned around-completely changed--the world of effective advertising. Today, your prospects are looking for what they need--not merely waiting for it to come to them. Are you there for them?
And they are not merely looking for reading material. With our Internet radio capabilities, you can tell them, through voices and sounds, how you can help make their day.
For details, call Helen Roush at (937) 403-8602, or email her at helen.roush@taii.com. You'll be glad you did.
