There are basically two ways to face a business downturn and a scarcity of orders.

 

One way is weak resignation...simply accepting the fact that the invoice printer is not spinning. This leads to reconsideration of your assets and investment. Must you postpone all your plans for growth and development? Must you lay off valuable people? Must you start making cutbacks in your operations?

 

Weak resignation is contagious. Your people will catch it from you.

 

A better way to face the business doldrums is to think and act aggressively to overcome the shortage of orders. It starts with a fired-up management attitude--your attitude--one that says "We will turn this around!"

 

The aggressive attitude is contagious. Your people will catch it from you.

 

An entire organization inevitably adopts the positive or negative stance of its leaders. Since you don't want your organization to descend into negativity, you should start singing to yourself the old Johnny Mercer song, "Accentuate the positive; eliminate the negative; don't mess with Mr. In-between." Your positive attitude will rub off on your people.

 

One way to bring out a positive attitude in your people is to share your advertising with them. They can be told (enthusiastically) about your company's advertising program in pep meetings and in all kinds of intra-company communications. Speaking of sharing your advertising with them--how about putting some of them in your advertising? Their real-people testimonials about various aspects of your business can be very convincing to your prospects and suspects.

 

But first, you have to be engaged in advertising. And we think your advertising program should never consist of one-shots, but instead be in a sustained program that reminds prospects over and over of who you are and what you can do for them.

 

Paperitalo Publications does this day after day for thousands of pulp and paper decision-makers. We are online 24/7, constantly providing a variety of news and information features that are constantly being refreshed. Pulp and paper people worldwide are looking at and searching our offerings right now. Get in front of them by advertising online with us.

 

Helen Roush can help you get started--get out of the business doldrums and on the road to sales success.

 

Paperitalo Publications is known as the place where innovators advertise in the pulp & paper industry. We want to help your company increase its market share. When you advertise with Paperitalo Publications, we advocate for you with real prospects. It is our passion to help suppliers in this great industry of ours!

 

"Doing business without advertising is like winking at a girl in the dark. You know what you are doing, but nobody else does" -- Steuart Henderson Britt