Sales and Success Stories

November 2012

SASS MAsthead 4

In This Issue
Top Performers
High F.I.V.E.S.
More Good News
100% Sold
Quick Links
SASS Archives
Welcome
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TOP PERFORMERS

 

The name of John Knox Village East in Higginsville, MO, is becoming familiar in many minds as it is making a large splash with more exciting successes to report. October was yet another record-breaking month for this community, with a total of 4 sales and 3 closings! Marketing Director, Tammy Bishop (tammybishop@johnknoxvillageeast.com) was able to accomplish this extraordinary success (x2) through support from Executive Director, Sue Fowler (fowlersue@lcsnet.com) and her continued dedication to 'Best Practices', confidence, positive attitude and drive to never give up...no matter what. Congratulations, Tammy, for yet another incredible month that will go down in the record books for your community. You are highly valued...a distinguished trend setter...a true Top Performer!!!

 

Team North Oaks in Baltimore, MD has done it again! Congratulations to the team of Marketing Director, Cindy Wolf (wolfcindy@northoaks.net); Residency Counselors Vicki Kahn (kahnvicki@northoaks.net) andPamela Wegner (wegnerpam@northoaks.net) and Marketing Assistant, Lisa Adams Tyus (adamslisa@northoaks.net) for maintaining budgeted occupancy, beating your sales goal for the year and making 6 sales this month! The team will be moving and shaking to get the remaining 10 buyers to close by the end of the year in order to hit their team closing goal. Thanks to Executive Director, Mark Pressman (pressmanmark@northoaks.net) for your leadership and the support of the entire operations team. North Oaks truly sees that sales success is a community effort! Look out 2013, here we come!!

 

Congratulations to the Blakehurst team on a strong month with great sales success. The dynamic duo of Marketing Director, Elizabeth O'Connor (eoconnor@blakehurst.com) and Marketing Assistant, Meg Castellitto (mcastellitto@blakehurst.com) have been busy with 4 sales in October and exceeding their net sales and closings goal. The Power of Five is alive with focus and a high sense of energy, which helps make Blakehurst the place to be in Towson, MD.

 

There was no trickery to achieve the great treat of being above budgeted occupancy at Cottage Grove Place in Cedar Rapids, IA. Congratulations to Marketing Director, Michelle Milcoff (mmilcoff@cottagegroveplace.com) and Sales Coordinator, MaryAnn Snyder (msnyder@cottagegroveplace.com) who started the year at 89.16% occupied and ended October at 96.39% occupied. The lofty goal was to achieve just under 96% by year's end. Knowing these two, 100% sold looks like a very attainable year-end goal.

 

Marketing Representative, Jan Gruebmeyer (gruebmeyerjan@fvtaz.com) at Friendship Village Tempe (Tempe, AZ) was not spooking around when she made 7 sales in October. So far in 2012, Jan has made 33 sales and isn't stopping there. Jan has been consistently making sales and helping the occupancy at Friendship Village Tempe for over 21 years. She probably has personally filled every one of the 575 independent living apartments and garden homes at the community. We'll elect her to another 21 years with production like that!

 

University Village Thousand Oaks in Thousand Oaks, CA enjoyed a terrific month in October, achieving 5 sales, 6 move-ins and 100% occupancy for a record 5th time in 2012! Congratulations to the entire sales and marketing team of Sales Representatives Sandie Turgeon (turgeons@uvto.com), Donna Bamber (bamberd@uvto.com), Joel Ritz (ritzj@uvto.com) and Ramona Spradling (spradlingr@uvto.com); Move-In and Marketing Coordinator, Patia Olson (olsonp@uvto.com); Administrative Assistants Ashley Villarreal (marketingreception@uvto.com) and Mayra Diaz; and Director of Marketing, Ernie Sandlin (sandline@uvto.com) for a job well done!

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Power of Five Logo

The Power of Five is an initiative to call attention to those practices that will make a difference in creating a positive impact on community occupancy. This section of SASS recognizes that accomplishment with High F.I.V.E.S.: Focus. Investment. Velocity. Energy. Sales Skills. 


HIGH F.I.V.E.S.

 

 

The Power of Five is alive and well at Chester Village West in Chester, CT. New Executive Director, Bob Taylor (rtaylor@chestervillagewestlcs.com); Marketing Director, Marian Bairstow (bairstowmarian@chestervillagewestlcs.com) and Marketing Assistant, Brenda Kollmer (kollmerbrenda@chestervillagewestlcs.com) have been working hard to implement some new programs at Chester Village West to add value to residents and prospects. In the last 60 days, the team has 1) initiated some great press coverage; 2) started a resident walking program "Walking for the Health of it"; 3) implemented WiFi and Skype services; 4) instituted new outdoor dining options and menus; and 5) Initiated a Travel Cultural Series so that residents may experience various parts of the world without purchasing a ticket. We know all of your energy and enthusiasm will soon pay off!

  

After a soft sales month in September, the team at La Costa Glen in Carlsbad, CA committed to making a minimum of 5 extra appointments per person for the month. And it worked - they had 20 extra appointments for the month! The team finished with 13 sales, 7 move-ins, and 97% occupancy. Of particular note was Marketing Representative, Carolynn Jones (carolynnj@lacostaglen.com) whose individual achievements would be the envy of most whole departments - 8 sales for the month! Congratulations to Carolyn and Marketing Representatives Christina Kenner (kennerc@lacostaglen.com), Blake Johnson (johnsonb@lacostaglen.com) and Sue Barbato (barbatos@lacostaglen.com); and Residency Counselor, Cindy Keune (keunec@lacostaglen.com) for putting the Power of Five to work. Good luck again next month!

  

Another month and another success story for the team at Croasdaile Village in Durham, NC! Marketing Director, Carol Roycroft (carolr@unrh.org); Sr. Residency Counselor, Lisa Kistler (lisak@umrh.org) and Marketing Assistant, Shiela Dukes (shielad@umrh.org) had 6 sales, 6 move-ins and added 6 people to their wait list!

  

Marketing Director, Ruth Wood (ruthw@rollinggreenvillage.com); Residency Counselor, Emily Walker (emilyw@rollinggreenvillage.com) and Marketing Assistant Dorothy Jenkins (dorothyj@rollinggreenvillage.com) of Rolling Green Village in Greenville, SC achieved the Power of Five plus 2! That's 7 sales and 7 closings for the month of October.

  

Marketing Director, Becky Davis (bdavis@thecypres.com) at The Cypress of Hilton Head (Hilton Head Island, SC) had a powerful month with 5 move-ins during the month of October.

 

5+ Sales for September 2012

Trillium Woods - Plymouth, MN  

 

5 + Sales for October 2012 

Capital Manor - Salem, OR

Casa de las Campanas - San Diego, CA

Croasdaile Village - Durham, NC

Friendship Village Chesterfield - Chesterfield, MO

Friendship Village Sunset Hills - Sunset Hills, MO

Friendship Village Tempe - Tempe, AZ

Harrogate - Lakewood, NJ

Henry Ford Village - Dearborn, MI

La Costa Glen - Carlsbad, CA

Marquette - Indianapolis, IN

Monarch Landing - Naperville, IL

Morningside of Fullerton - Fullerton, CA

North Oaks - Baltimore, MD

Peabody - North Manchester, IN

Rolling Green Village - Greenville, SC

Sagewood - Phoenix, AZ

Sierra Winds - Peoria, AZ

Stoneridge Creek - Pleasanton, CA

University Village Thousand Oaks - Thousand Oaks, CA

 

5+ Move-Ins for October 2012 

Casa de las Campanas - San Diego, CA

Croasdaile Village - Durham, NC

Cypress of Hilton Head - Hilton Head Island, SC

Friendship Village Chesterfield - Chesterfield, MO

Friendship Village Kalamazoo - Kalamazoo, MI

Friendship Village Sunset Hills - Sunset Hills, MO

The Gardens of Germantown - Germantown, TN

Henry Ford Village - Dearborn, MI

La Costa Glen - Carlsbad, CA

Mercy Ridge - Timonium, MD

Morningside of Fullerton - Fullerton, CA

Peabody - North Manchester, IN

Rolling Green Village - Greenville, SC

Sedgebrook - Lincolnshire, IL

Sierra Winds - Peoria, AZ

University Village Thousand Oaks - Thousand Oaks, CA

Vista Grande Villa - Jackson, MI

Westminster - Austin, TX

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More Good News

 

The team at Peabody Retirement Community in North Manchester, IN had another great month with 4 AL sales and 2 IL sales. Congratulations to Marketing Director, Sue Roesner (RoesnerSue.Roesner@PeabodyRC.org); Residency Counselor, Angie Woolard (Angela.woolard@PeabodyRC.org); and Marketing Assistant, Leona Campbell (Leona.Campbell@PeabodyRC.org). Thank you for all your dedication and awesome efforts!

 

The sales team at Friendship Village Kalamazoo (Kalamazoo, MI) consisting of Marketing Director, Christa Quandt (quandtc@fvknet.com); Residency Counselor, Thomas Eller (ellert@fvknet.com) and Marketing Assistant/Move-In Coordinator, Madeleine Socia (sociam@fvknet.com) had5closingsthis month. Great work team Kalamazoo!  

 

Congratulations Marquette team!Marketing Director, Sara Green (greensara@marquetterc.org); Residency Counselor, Brandi Shrader (shraderbrandi@marquetterc.org); Marketing Coordinator, Kate Webster (websterkate@marquetterc.org) and AL Marketing Coordinator, Denise McMillan (mcmillandenise@marquetterc.org) had  another fantastic month with 6 sales and 4 closings which puts them at 98% sold. Way to go team! Your dedication and focus is very much appreciated. 

 

Congratulations to the sales team of Marketing Director, Kristy Krueger (kkrueger@vgvilla.com) and Marketing Assistant, Amy Stephens (astephens@vgvilla.com) at Vista Grande Villa in Jackson, MI for accomplishing 5 closings for the month. Your continued efforts and dedication are appreciated!

 

Trillium Woods in Plymouth, MN is plugging away to get to construction! A ground-breaking celebration occurred on September 27, 2012 in anticipation of a spring 2013 construction date. It was imperative for the sales team to be at 65% by the ground-breaking date - and they met their goal again! With just over 65% sold - and 7 sales for the month of September, the team was on fire! Hats off to Marketing Director, Katie Kubinski (kubinskikatie@trilliumwoodslcs.com); Residency Counselor, Christine Dubay (dubaychristine@trilliumwoodslcs.com); Community Life Services Coordinator, Cari Doucette (doucettecari@trilliumwoodslcs.com) and Marketing Assistant, Rita Cichoski (cichoskirita@trilliumwoodslcs.com) for a superb effort!

  

Friendship Village Sunset Hills in Sunset Hills, MO is half-way through their priority sales program, and have been working hard to gain new priority members while keeping their current occupancy healthy. The Residency Counselor team of Mary Darlin (darlinmary@friendshipvillagestl.com) and Larrie Zabel (zabellarrie@friendshipvillagestl.com) continue to bring in new members, and Residency Director, Denise Rogers (rogersdenise@friendshipvillagestl.com) brought in 4 new sales for the existing building...for a total of 6 sales and 8 closings in October. The team is supported through the talents of Residency Assistant, Angie Italiano (italianoangie@friendshipvillagestl.com) and Marketing Director, Joanna Jones-Raymond (jonesraymondjoanna@friendshipvillagestl.com).

 

Friendship Village Chesterfield in Chesterfield, MO, has been blowing the socks off of their new expansion sales process, while handling their attrition sales, with a total of 11 sales in the month of October. Their success also includes 6 additional move-ins for their existing building. Congratulations to Residency Director, Judy Moore (moorejudy@fvchesterfield.com); Residency Counselor, Pat Govern (governpat@friendshipvillagestl.com); Residency Assistant, John Marino (marinojohn@friendshipvillagestl.com) and Marketing Director, Joanna Jones-Raymond (jonesraymondjoanna@friendshipvillagestl.com) for your dedicated focus that has led to this success!


The Westminster Teamin Austin, TX had a great month in October with 4 sales and 5 closings. This accomplishment was obtained through the dedication and hard work of the fantastic team - Director of Marketing, Heather Hart-Potts (heather@wmanor.com); Residency Counselors Allison Vanderford (Allison@wmanor.com) and Megan Hamilton (megan@wmanor.com)and Marketing Assistant, Jenny Brown (jennyb@wmanor.com).

 

Congratulations to the Sagewood team in Phoenix, AZ for an outstanding month.  Marketing Director, Ellen Devine (devineellen@sagewoodlcs.com); Residency Counselors Deborah Isley (isleydeborah@sagewoodlcs.com) and Nancy Schnurr (schnurrnancy@sagewoodlcs.com); and Move-in/Closing Coordinator, Beth Mader (maderbeth@sagewoodlcs.com) worked hard to achieve 9 sales and 3 move-ins for the month. Special thanks go to Marketing Assistants Angela Turner (turnerangela@sagewoodlcs.com) and Tammy Gabbert-Giancola (gabberttammy@sagewoodlcs.com) for all their hard work and extra effort in supporting the Sagewood marketing team. Sagewood will celebrate its 3rd anniversary in January and there are nearly 300 residents enjoying the amazing Sagewood lifestyle! Kudos to Beth Mader for accomplishing 43 move-ins so far this year!


Congrats to the sales team at Capital Manor in Salem, OR. They had a Boo-tiful October ending the month with 7 sales! Congrats to Marketing Director, Leilani Slama (lslama@capitalmanor.com) and Residency Counselors Tom Byron (tbyron@capitalmanor.com) and Maria Cooley (mcooley@capitalmanor.com). This team is heading into November thankful for being ahead of FY sales goal! Onward to many more!

 

BIG CONGRATULATIONS to the Marketing Director at Sierra Winds in Peoria, AZ! Victoria Welton (vwelton@sierrawinds.com) had 7 sales and 6 closings for the month of October. Certainly she would not have been able to do this without the help and support of Marketing Coordinator, Barb Ethier (bethier@sierrawinds.com). Not only did Vicky and Barb accomplish this in October but Vicky also led the charge of a fundraising campaign to raise over $70,000 for a renovation of the front lobby! Keep up the great work Vicky!!

 

The Gardens of Germantown, Germantown, TN did a "spook-ta-cular" job in October with 6 move-ins! The team of Marketing Director, Lisa Bobal (LBobal@GardensofGermantown.com) and Executive Director, Kathy Garbus (KGarbus@GardensofGermantown.com) did a great job of working together and focusing on the finish line! Great job!

 

Yet another stellar performance for the Naperville, IL Monarch Landing marketing and sales team: Sales Director, Kristin Drees (kdrees@monarchlanding.net); Residency Counselor, Melissa DiGiovanni (mdigiovanni@monarchlanding.net); Personal Moving Consultant/Sales Associate, Brenda Weaver (bweaver@monarchlanding.net) and Marketing and Sales Assistant, Kimmy Giudice (kgiudice@monarchlanding.net). This team had another 5 sales and welcomed 4 new residents to the community in October! The Power of Five is in action at Monarch Landing!! 

 

A big High Five goes out to Marketing Director, Tiffany Abbey (tabbey@umrh.org) at Quail Haven Village in Pinehurst, NC. Quail Haven reached their annual sales goal with 2 months remaining in their fiscal year! Way to go team Quail Haven!

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100% Sold in October

Baywood Court (IL & AL) - Castro Valley, CA

University Village Thousand Oaks - Thousand Oaks, CA

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100% Closed in October

University Village Thousand Oaks - Thousand Oaks, CABlue Footer

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Welcome

  

A warm welcome to Shannon Maier (smaier@cotl.net) who recently joined Canterbury-on-the-Lake in Waterford, MI as Sales Counselor. Shannon comes to Canterbury with a great deal of experience and knowledge in senior living. Welcome Shannon, we are happy to have you on the team!!

 

Please give a warm welcome to Rich King (kingrichard@lcsnet.com) who joins Wellbrooke of Wabash as Outreach Coordinator. Wishing you much success, Rich.

 

Trillium Woods in Plymouth, MN welcomed Rita Cichoski (cichoskirita@trilliumwoodslcs.com) to the team in August 2012 as the new Marketing Assistant. With Rita's years of experience as a marketing and communications professional she brings a wealth of knowledge and enthusiasm to the office! Welcome, Rita!

 

Kingswood Senior Living Community in Kansas City, MO is excited to welcome their new Marketing Director, Nicole Garner (garner@kingswoodccrc.org) and Residency Counselor, Lynn Schieve (schievel@kingswoodccrc.org)to the sales and marketing team. Both Nicole and Lynn come with great industry experience within the Kansas City market, enthusiasm for success and a heart to serve our residents. We welcome both of you with open arms and look forward to celebrating many successes together!

 

A warm welcome goes out to the newest Life Care Services Equity Community, Newcastle Place, located in Mequon, WI. We are thrilled to work with the team of Executive Director, Julie Bissonnette (jbissonnette@newcastleplace.com); Marketing Director, Bill Bauerband (bbauerband@newcastleplace.com); Residency Counselor, Patti Belger (pbelger@newcastleplace.com); Marketing Assistant, Peggy VanDerLeest (mvanderleest@newcastleplace.com); Sales and Admissions Director/Volunteer Coordinator, Jenny Spinelli (jspinelli@newcastleplace.com); Referral Coordinator, Diane Nelson (dnelson@newcastleplace.com). The entire team has been hard at work implementing Life Care Services systems and we look forward to great things to come from this awesome community!

 

One of Life Care Services' newest additions to the managed community portfolio is Eastcastle Place located on the upper east side of Milwaukee, WI. The marketing and sales team members at Eastcastle are Director of Marketing, Bill Eason (beason@eastcastleplace.com); Residency Counselor, Nicole Martin (nmartin@eastcastleplace.com); Marketing Assistant/Move-In Coordinator, Alexandra Bruckner (abruckner@eastcastleplace.com); Sales and Admissions Director, Rosemary Coris (rcoris@eastcastleplace.com); and Referral Manager, Sue Kubiak (skubiak@eastcastleplace.com). We extend a BIG warm welcome to each of these team members and look forward to all that they will contribute as a part of the larger LCS family!

 

A big welcome goes out to Director of Sales and Marketing, Jean Newton (jeannewton@theforumrsa.com) for The Forum at Rancho San Antonio in sunny Cupertino, CA. Jean had previously worked at The Forum in a PR role for many years. When she heard there was an opening as the Director of Sales and Marketing Jean applied and is being welcomed back by The Forum residents, board, and staff with open arms. Jean is very excited to see positive things happening with The Forum and Life Care Services working together. We welcome you back, Jean!

 

Please welcome Annette Peters (marketingcounselor@WMV.org) as the new Marketing Counselor at Westminster Village Mid-South, Blytheville, AR. The team has been waiting for a great person to fill this position and now they have one! Please welcome Annette to the LCS/CRSA family.

 

Please give a big Life Care Services welcome to Bill Cosby (Cosbybill@hfvillage.com), Sales Counselor at Henry Ford Village in Dearborn, MI. Bill has many years of successful sales experience and we are looking forward to his contributions at Henry Ford Village. Welcome, Bill! We are happy to have you on our team.

 

The Marshes of Skidaway in Savannah, GA would like to welcome new Marketing Director, Amy Blevins (blevinsamy@marshesofskidaway.com) to the team. Amy brings over 20 years of experience in relationship selling.  She believes in the power of reading, working smart, physical recreation and chocolate! The attributes are sure to bring success to Savannah.

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Life Care Services

CRSA 

Please send questions or comments to Arliene Britt at: brittarliene@lifecareserviceslcs.com or 317.881.5145.

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